5 Key Features Of A Good Medical Web Design

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When searching for a new physician, walk-in clinic, dentist, or other healthcare provider your website is the first impression people get of your business. These days, people search for everything online or ask friends for references. Therefore, professional medical web design is an important part of keeping your practice up-to-date. 

Virtual Clinic

Your first impression needs to be good, especially considering people are looking to be your new patient. They are looking for someone to take care of them for the long-term. They are looking for someone they can trust, which is why they will also rely on Google reviews to help them find the right practitioner.

Your website is your virtual clinic, it’s there to answer questions about your practice when you aren’t available. If it doesn’t have the answers, or the design is not user friendly, you could lose potential new patients. Your website must be appealing enough to get new patients in and feeling welcomed.

Therefore, medical web design is a category of its own and can be key to running a successful practice. This is especially true for Calgary, where many new healthcare clinics and healthcare practices are popping up all over the city on a fairly regular basis. 


Building a medical website specifically structured for your practice is important, especially in today’s fast paced technological environment. A website will save both you and your patients’ time.  In part because it is easier for them to search exactly what they are looking for. 

With a MD website you can provide newcomers and valued patients with helpful information such as locations, hours, blogs, updates (holiday hours, new doctors, availability, etc.), and testimonials. A medical website should also have an efficient online booking system where the patients can see the exact availability for each doctor.

1. Determine Who Your Target Audience Is

In order to gain loyal patients make sure the usability and navigation of the site match the target audience. It’s easy to say your target is everyone who needs a doctor or dental work, but when you think it through you can often narrow it down. If you run a dental practice, do many of your patients have families? Identifying just that point will tell you that you need to gear your website to families rather than a younger demographic. 

Consider making your website easier to read with bigger font if you have more elderly patients. Or consider using more online browsing, artificial intelligence and tech if a younger target is more prominent, for example if you are a clinic dealing with sports medicine.


You need to identify and address your target audience. Depending on the clinic’s specialty, a dentist’s office, walk-in clinic, dermatologist, etc. the target audience will change. By not reflecting the group you want to target, you could unintentionally be driving away traffic.

Just as the inside of a pediatric clinic will look different than a sports medical office, the website should do the same. When designing the website find colours and themes that fit each audience. When creating any website portraying a strong and recognizable brand is essential for engaging with your target audience.  


2. Make Sure Your Design Is Concise, Clear & Clutter Free

The main goal here is to make the website look professional and organized. Make information easy to find and access. When patients can easily find what they are looking for on your website it will make your user experience more positive. In turn it will persuade more patients to book an appointment. 

Be Concise

Make it very easy for visitors to understand what your clinic is all about the instant they land on your healthcare website. The best medical websites display the information that is most important at the center of the page. This should let the patients know what the practice specializes in. Your entire design should revolve around this approach.


Be Clear To Avoid Confusion

It is also good to keep headers clear and to the point so potential patients don’t get confused and move on. It’s best to give pages straightforward names that leave no room for interpretation, for example; “Meet the Doctors” or “Book an Appointment.”


Clutter Free

Keeping the site free of too much clutter is also important. You don’t want to overwhelm people looking for quick information. It is good to categorize information so it can be easily accessed while still looking organized and clean.

Think about what your patients commonly ask about, or what they are calling your clinic for. The questions they ask can indicate what you should feature prominently on the website. Not everything should be displayed all at once, so choose wisely and pick the most important information first. 

3. Showcase Quality, Informational Content

Keeping your website clean and the content strong is important when designing a medical website. Viewers are constantly searching for medical advice and quick fixes for cold and flu symptoms. If your website is kept up-to-date and adds new, valuable information more people are bound to visit. It will also rank better for SEO result which will add to the increased traffic.  

To update the website efficiently, without changing the main and vital content, writing blogs like this is a great option. When done properly, a blog informs the public, providing answers to the questions they’re asking while helping with search result rankings.


Showcase The Practitioners

It is also vital to add information about the doctors who practice at the clinic. This way potential patients can get to know them before they come in. They will be able to quickly identify who they will feel more comfortable with. For example women patients often want a female doctor. Now patients won’t have to switch their practitioner around after they arrive, causing more back ups and time spent on things that are easily avoidable with building a proper MD web page.

Highlight Your Services

Another important aspect to have in your site’s menu is the specific services offered. People won’t want to explore your website and join your clinic if they don’t know what you have to offer them. Go into detail about the services and highlight what sets your clinic apart from the others around you. 

Here are 15 of the top medical websites online, that offer these aspects and are good for reference when building your own medical website.

4. Visuals To Help Patients Understand

Another useful tip is to use visuals. The photos used should help people understand a certain process, such as a picture of a dermatologist using laser treatment for scar removal at that particular clinic. It can help patients understand what to expect before their procedure and feel more at ease.

Another good use of photos would be of the office space to show people how inviting and clean the space is. It is also useful to add photos of the doctors and practitioners in a “Meet the Doctors” section where you can get to know them before you come in for your appointment. 

Alternatively, using too many photos can slow down a website, so make sure to choose your visuals wisely.

5. Easy Navigation & Online Consultations

One of the main features a medical website should have is online booking and consultations. Your website should be well planned with the user experience in mind. It will make it easier for patients to book appointments when they can see which doctors are available and when. This way the doctors are meeting the patient’s availability instead of the other way around. It’s more efficient to look at a full calendar of available doctors picking when you are free, as opposed to rattling off a bunch of dates over the phone that may not work for you.

Online & On Time

It is also worthwhile for patients to have their smaller non-medical related questions answered online. Things like availability of doctors, location, hours, etc. can be looked up immediately. Now patients won’t bombard reception with phone calls or make wait times longer when they arrive by asking too many questions. It makes the whole situation more streamlined. Plus the patients are more at ease when they can easily keep in touch with their practitioners. 


The best medical websites are ergonomically designed, user friendly, and informative. If you can hit these specific points, it will improve patient experience, your clinic’s reputation, and improve the performance of your practice. Overall, it’s convenient for the patients and the practitioners when a proper medical website is created for your medical practice.

If you own a medical clinic and want to refresh your website design, give us a call. At Ullaco Corp we create engaging healthcare websites combined with a robust digital marketing strategy that will help your practice succeed.