When creating a website, you want to guarantee that whoever is viewing it sees the best version possible, no matter which device they are on. After all, there’s nothing more frustrating than looking up a company on your phone only to leave it quickly because it’s not well optimized. Responsive web design is essential for creating an optimal user experience for your audience of mobile users. Meaning, it is crucial to adopt this web design format.
Responsive web designed is a website built to respond and adapt to the user’s device. Meaning, if you are switching from a laptop to using a cellphone, what you see on your screen was made to fit the screen’s dimensions. It streamlines the appearance of the website to accommodate the environment.
Since the website will adapt to fit whichever screen size you’re using. It eliminates the need to make separate websites. In turn, you save time and money because you won’t have to create three individual sites, one for desktop, mobile, and tablet. It also improves SEO ranking and your search engine result will increase since you won’t be producing duplicate content. Even though it has an individual URL, with multiple versions of a site, the content on both mobile and desktop is the same when a search engine crawls through it, which can harm your rankings.
If you only make one webpage, you can focus your SEO in one spot. Thus, increasing your ranking and streamlining the process to make it easier for users and the website creators.
When creating a website with responsive web design principles, it improves the site’s usability. If the website is made to fit any screen, the content will be displayed more clearly, allowing users to browse through and effortlessly find what they’re looking for. A good usability rating will lead to repeat customers and rave reviews.
A responsive design will also warrant less scrolling with no stretching or distortion of images. It also means you won’t need to turn your mobile device sideways to fill in a contact form or look at images. It also enhances the touch screen experience making the website easy to use without needing a mouse to navigate.
The user experience is essential to the journey taken on your website. If the journey gets cut short due to a bad experience, that’s not good for business, but responsive web design can help fix this.
Page load times are crucial for keeping users happy. If your load speed is to slow, consumers will move on to the next website for their information. It is a well-known fact that it helps increase ranking as well, as every website should be optimized to load quickly.
Responsive web design is optimized for a specific size ratio. Therefore if the viewer is using a smaller screen, it won’t get bogged down, trying to load content and images that are too large for the site.
Responsive web design is key to increasing social sharing signals. It makes content easier to share, and since the most dominant demographic online are mobile users, you will gain a larger audience. A larger audience equals more online traffic and engagement, as well as search demand for your brand.
If your website isn’t augmented for mobile users, they will have difficulty navigating the social sharing buttons. Especially if they are designed for desktop use only. After all, the more people who share and engage with your content, the better.
Subsequently, mobile usage vs desktop usage stats in 2020 reveals 50% of B2B inquiries occur from a mobile device and 69% of users will use their mobile devices to look for reviews before committing to a brand as a loyal customer.
The bounce rate is the time a viewer spends on the site. If a viewer clicks your link and immediately leaves the website, this will show up in your bounce rate. Google recognizes ‘time spent on page’ as a primary indication of its relevance based on the search made. Leaving a site as quickly as you came to it can signal to search engines that the content isn’t what you were looking for. However, most of the time, it isn’t the content driving traffic away. It’s often the site’s design and load speed that will deter your audience.
If your responsive design is working for you, as it should, search engines can see users staying on the site and engaging with it, which increases rank for search engine results.
All of the factors above relate to user experience. This is the main thing you want to focus on when presenting a website in any format. Having a good user experience can make or break your website. After all, 60% of shoppers think purchasing products on mobile devices is a main factor when it comes to committing to a brand or retailers. Having a well-curated responsive web site for your company is crucial for the 40% of users who search for things on their mobile device.
When you modify the screen’s size to fit the device the user is handling, which more often than not tends to be a cell phone, the user’s response ends up being better. Since a cell phone screen is smaller, you don’t want to have to look at a fixed dimension website. The user to have to scroll, see images that are too large or distorted, zoom in to see and fill out a contact form, or even need to flip your screen horizontally to see the full website.
Just because you are using a responsive web design doesn’t mean you will have a good user experience. Sometimes pages are made using the right principles but weren’t created with that in mind. It’s pretty easy to tell because it still doesn’t read as mobile-friendly. When designing a website, always ensure it is well thought out and pre-planned to think of every user type. It will also help decrease the bounce rate, further increasing your SEO ranking.
When using a responsive website, it allows you to keep your relevant content but display it in a way that appeals to your user and the interface that they are using. It provides a well thought out environment, and layout easier for user browsing.
Responsive web design is a must when building a website for your company. With today’s cellphone usage, if you can’t compete with the other websites, you’ll get left behind. To learn how you can get a website up and running for your company with a responsive web design for the world to see on any size screen, contact us today, (403) 910-7270.