Cutting Edge Web Design Trends For 2021
The online world is so fast-paced that once a trend is in, it could be out again a couple of years later. Keeping up to date with your online presence and web design is essential for showing your consumers how much you care about your brand and that you are up to date with the online world.
It provides every opportunity to expand your audience’s knowledge and allow them to shop your services.
The Latest Trends
By engaging in the latest web design trends and online marketing, whether you do your own online branding or not, you are sure to make a good impression. We are here to help you step into the most modern design aspects and discover where to start with 2021’s hottest web design trends.
Website Engagement Effects
With new web design trends hitting the internet and app layouts since the new year rolled over, we’ve seen extra engagement trends. These added benefits to websites intrigue the audience and keep them wanting more.
3D elements have come a long way and are gaining more traction lately for their use of added texture on websites. When implemented correctly, they can take your webpage from a basic flat image to something more engaging. Giving your website elements that pop off the page.
Material design implements textures and shadows in such a way that it can help the usability of the website and add visual appeal. These textures imitate the real world and add just enough exaggeration to improve the page’s functionality.
Neumorphism is a technique that involves two notions of design. Skeuomorphism and material design to create a 3D appearance on buttons and elements so it looks like they are coming off the page. It uses the minimalist approach by creating objects that mimic their real-world counterparts and appear functional in use. These trends are sure to generate more engagement for your webpage.
Micro Interactions & Animations
Micro interactions use micro animations to help guide users through their interactions in a creative and attention-grabbing way. They are short animations that will create a path for the user to follow. They give immediate feedback and allow users to see the products in action. Plus, it helps the user visualize their operations and prevent mistakes from being made, increasing the site’s usability.
One example of this would be scroll animations (AKA parallax scrolling) when you see the image’s foreground moving slower than the background creating image movement or a small scroll animation.
Using videos on your web page is always a sure-fire way to grab an audience and keep them hooked. Implementing short video clips onto your webpage is a great way to showcase what you have to offer without just scrolling through photos. It immerses the viewer into the site. Thus, giving them a better idea of what your company can accomplish and what their brand is all about.
By adding floating elements to your site, it adds interaction with the use of depth and shadow. It gives your web page a 3D effect making it look lightweight. Whether you add this look to photos, elements, or text can help draw viewers in with a sense of surrealism.
As technology progresses, we must advance with it. Data visualization allows your graphic design elements and website data to come to life. Humans are very visual creatures. When we can see data displayed as a visual instead of just a list of numbers on the page, it helps the audience engage easier with stats and figures you can present.
Bolder Trends & Effects
Many of the new trends that hit our screens are a mix of the midcentury and new age. We are keeping things classic, simple, and bold to hook our viewers.
Text Only Hero Images
Adding a hero image with only text pulls focus to exactly what you want the viewer to read and understand about your website or web page. In replacing a background photo with bold typography, you create an eye-catching “hero section,” as it’s called and telling the user exactly what you want. It builds a sense of urgency and simplicity.
Full-page Hero Images
A full-page hero image is exactly what it sounds like. It is a hero image that encompasses the entire front page on a webpage. A hero image uses an image to convey a message more clearly. These types of hero section designs use a background image with text and possibly some other design elements overtop to enhance what the image is portraying. It’s like a giant billboard for your website. It can boldly get the message across.
Right now, colour gradients are very on-trend. Even Instagram’s logo has been using this trend for a while now. It is a subtle way of blending colours and tones and creates movement to the page while staying very minimalistic. Gradients can keep things from getting out of hand as well. This way, you won’t have multiple colour blocks everywhere. With nothing taking focus away from the main focal point or content it still allows you to use many colours artfully.
The frosted glass effect adds a great overlay to a page without taking away from its main feature or idea. It creates interest by using a texture that won’t steal the show. You can still apply an element overlay that won’t completely cover text or the background image. Using the frosted glass effect adds a subtle and playful element to your webpage.
Specific design aspects popping up all over the internet that we can’t get enough of are colours, negative space, and shadow. The way they are being used with simplicity in their design to make them stand out more adds real interest to any website. The juxtaposition of bold colours with the minimalist elements makes the pages pop.
Calm Neutral Colours
Using subtle and neutral colours is working well for a lot of business right now. It is a way to make a page easier on the eyes while remaining visually attractive. If you have a lot of bold images and text, it is good to create balance. Use it with a soft colour palette, such as pastels and warm tones to even out the design.
RGB Colour Wheel Bold
Meanwhile, if you want to go bolder and use bright colours, primary colours are the route to take. This can then be balanced with more subtle and artful text and gradients to balance the bright splash of colour.
Instead of creating a webpage that aligns in every way, we break the mould and mix things up. Using asymmetrical layouts that stray from the typical grid structure gives off more assertiveness by going against the grain. However, you have to do this delicately, not to have a layout that is chaotic and hard to follow. When using asymmetry, you need to maintain a good flow that still makes sense to the audience.
The minimalist trends are taking a big step into web design. The use of simple and straightforward page designs helps to declutter and draw focus to the webpage’s main idea. It can distract the user from what you are trying to tell them. This is why using excess details like too many fonts, colours, or images is no longer trending. The cleaner the site, the better the experience. It is quality over quantity, and with quality comes more conversions and lower bounce rates.
Hand-drawn illustrations create a playful atmosphere in your web design. It connects the audience more with the content that is being made. Illustrations generate emotion in the audience and heighten relatability. It adds a different perspective that photographs cannot portray.
Web design has taken to softer round edges for this year. It’s about playing with shapes in a smooth way that allows text, buttons and images to interact with each other. These softer edges draw the eye along their curvatures. They almost guide you into the next sections and the Call-To-Action buttons.
A classic look is taking the internet by storm. Using white space (also known as negative space) in your web design is a great way to make an image, element or bold text pop off the page. It clarifies the message and doesn’t crowd the content. The stark contrast creates a focal point for an audience to engage with.
Not only are websites looking more aesthetically pleasing and eye-catching, but they are also becoming more functional and user-friendly.
The application of dark mode is by far one of the best trends 2021 has to offer. The use of dark mode, low light interfaces or a dark shift on web pages and apps makes your screen more comfortable to look at in low light environments. It improves the usability of a page when you aren’t being blinded by it.
This mode is advantageous if your audience would use the content on your site in a dark room, such as video streaming or gaming are just two examples where the option for low light interfaces would be useful.
Thumb Friendly Mobile Navigation (Slide Navigation)
By creating a layout that makes navigation easier to maneuver is a huge selling point. Mainly because most people use their phones to browse the web. Creating a smoother navigation system to use with your thumb enhances the mobile-first experience and, likely, the user experience. In turn, it will boost your site’s impressions and your company’s image.
Chatbot & AI
With the use of chatbots and AI interfaces, your website can do a lot more than you might think. Chatbots will alleviate the need for someone to constantly be at the desk answering the phone for simple user questions. With AI increasing in intelligence every year, the chatbots have a real human feel to their interactions online with customers. They learn as they go and provide a user experience that is sure to give great reviews.
Voice User Interfaces (VUI’s)
Voice user interfaces are increasing with popularity with Apple’s Siri, Google Home and Amazon’s Echo. These virtual assistants allow us to command information instantly. With this new way of retrieving information becoming so popularized, it’s a good idea for your website to jump on that bandwagon and offer VUI capabilities. It allows for fast, interactive and hands-free options. If your company is on that list of possibilities when a potential client does a voice search, it will definitely increase your chances of getting a sale since many webpages haven’t mastered this yet.
Web accessibility has been improving since it first started, but in 2021 we are trying to ensure that our web design techniques are accessible to everyone.
There are more than 2 billion people with disabilities and impairments in the world. For them to be included in the online experience is essential for inclusivity and for every business. Using elements that help the visually impaired, folks with slow motor skills, hearing impairment, and much more can influence more users to use your website. Since they can use it with ease, they will also be more likely to purchase from you.
2021 has brought us a plethora of design techniques for any website you need to be created or redesigned. From animation and video to show off your creative side. To muted soft colours with fine lines and shapes to give the impression of simple and assertive. We have a design for everyone.