Beginners Guide To A Successful Website Design
Your website design, navigation, overall layout and online content are among the most crucial parts of your site. In fact, your design can make or break your organic traffic, online visibility and conversion.
In recent months, popular search engines like Google and Bing have pushed significant algorithm updates that favour mobile-friendly and secure websites over their counterparts. This includes having an online presence that follows the strict Core Web Vitals recommendations.
If you don’t have a great-looking modern yet responsive website, then chances are you are losing visitors and credible online leads. So how do you determine whether or not your site design is working for your business?
A great website design does an excellent job in showcasing your products, physical location and or services. However, a poorly designed website damages your business identity, destroys customer trust, and negatively impacts your organic ranking.
At Ullaco Corp, we’ve seen numerous small companies lose out on tremendous potential growth because business owners or managers hire affordable web design or digital marketing agencies that lack the core fundamental planning and experience.
Incompetent online marketing or web design firms do not conduct proper target market and target audience research. Skipping this step results in sub-par website content and a design that makes little to no sense.
What This Article Covers:
In this article, I will present a few critical pointers to determine whether or not your website design is working for your business.
First, I will discuss why a simplistic website works better than an old cluttered or complicated site.
Second, we’ll look at website planning and how to conduct proper research.
Finally, I will share some essential content writing tools that I’ve been using for several years.
Why Does A Clean Or Simplistic Website Design Work Better?
A clean yet simplistic website design allows users to effortlessly get the information or data they are looking for. In most cases, people navigate websites because they are searching for a product or a particular service based on their wants and needs.
Therefore, your website should allow users to get to their “wants” or “needs” as quickly and effectively as possible. People don’t have time to navigate through a poorly designed website.
In fact, you will lose potential customers, or credible website leads if your site is not loading fast or lack a simplistic website design backed by research.
When I say simplistic, I refer to how the website looks and not the actual website content. For example, Ullaco Corp’s website is a fantastic example of a simplistic web design that allows its users to get the product or service efficiently and effectively.
A Simplistic Medical Clinic Website Design
Below is an excellent example of a medical clinic website design prototype that’s modern yet simplistic. However, this design is created based on market research to better under that user’s intent.
Website Planning and Strategic Content Goes A Long Way!
Besides keeping your website design straightforward, planning and conducting target market and audience research before jumping into any website design or development project is also essential.
Here are a few key points to utilize when planning a new website:
Analyze Your Competitors
What are your competitors doing in your specific industry? It’s imperative to understand your target market and analyze your competition.
There’s a reason why some of your competitors are ranking on the 1st page of Google or Bing. Analyzing these websites will allow you to determine why and what they are doing to achieve that status.
Create An Ideal Buyers Persona
Creating an ideal buyers persona will allow you to structure your website that will help your users convert.
Use Microsoft Excel and ask yourself the following questions (4W’s & 1H):
- Why should someone use my product or service?
- What can I offer my clients that my competitors can’t?
- Where or at which location(s) do I offer my products or services?
- When should a potential client use your company?
- How can my product or service help my ideal client?
These steps will also help you re-evaluate your business plan to ensure that your business is still on the right track.
Creating Strategic Website Content
As mentioned above, exceptional website content stems from proper planning and research. Always keep in mind who you are talking to (target audience) and how you deliver your message.
Steps to follow when writing website content
The following are steps you can follow to get started with writing excellent website content. Keep in mind that these steps tie in with your planning and research.
1. Keep Your Sentences Short But Powerful
Avoid writing long and complicated sentences. Instead, keep it short and factual. Why? Because most people don’t have time to read an entire web page. So make sure you use short sentences that are to the point.
2. Avoid Using Long Paragraphs
Short paragraphs help by keeping your website viewers’ attention and prevents them from leaving your site. On the other hand, wiring long paragraphs can limit your website user from scanning your site.
3. Transitions Words Make Sentences Flow Better
Using transition words within your website content allows you to combine multiple short sentences into one fantastic paragraph. With that said, transition words also improve the flow of your content.
4. Always Close With A Call To Action
People navigate to your website because they are looking to use your product or service. So it’s a good rule of thumb to nudge your viewer into some sort of call to action.
Let’s say you’re creating a landing page about Botox for your walk-in medical clinic. First off, make sure you discuss to benefits of this product. Second, discuss why you’re qualified to administer Botox. Last but not least, push the viewer to act. For example, “call us today” or “speak to one of our qualified doctors.”
5. DO NOT Duplicate Content. Keep It Fresh
Duplicate content does not help in any way. Repeated content or pages can potentially harm your SEO (Search Engine Optimization) or organic ranking efforts.
6. Write For Humans Not Search Engines
Not writing website content for humans is a common mistake a lot of people make. Rightfully so, there’s so much misinformation out there. Always write for the ideal buyer. Do not try and stuff a bunch of keywords into your website content, hoping that you would rank for it.
Check out this great article. Boost Your Organic Traffic. 5 MUST KNOW Techniques! (ullaco.com)
Tools To Help You Write Your Website Content
There are several excellent online writing tools out there that can help you write strategic online content. The following are some of my favourite online writing tools I use daily:
SEMrush is a powerful online marketing platform that can help you improve your website’s online presence and track your online visibility.
In addition, SEMrush boasts tons of powerful features, services and products. These features include Local SEO tracking, Social Media Management, tracking keyword trends and writing strategic website content, just to name a few.
One of their products or features that I enjoy working with is their content marketing platform. From topic research to content planning, it does it all. So make sure to check it out.
Apart from SEMrush, Grammarly is my go-to content writing tool when physically writing website copy.
Its robust algorithm checks your content for possible spelling, grammar and punctuation mistakes while you write. Furthermore, it also suggests possible sentence improvements based on the writing style you select when starting a new document.
Finding time in the day to focus on all these aspects can be challenging. Moreover, hiring the right digital marketing or website design agency to assist you with your website can also be cumbersome.
Ullaco Corp has helped dozens of small to large businesses around North America grow their online presence by implementing fantastic websites that are backed by proper research and rigorous planning. So give us a call or book a virtual meeting and let’s show you how it’s done.