6 Digital Marketing Trends In Canada 2022

Analyzing digital marketing trends
Team of people analyzing digital marketing trends

Now that we are halfway through 2022, we can clearly see the scope of new digital marketing trends in Canada that have emerged in the modern digital landscape. While many of these seem familiar to what we noticed take the rise last year, we think some key trends are essential for our readers to consider.

Digital marketing trends are constantly changing, bringing to test a brand’s ability to pivot whenever its market share demands. However, these trends are worthwhile to keep up with, and it is crucial to acknowledge the variety of trends that can take importance in getting to our market share.

A Shortlist Of Every Trend On Our Radar

We want to emphasize just how many trends exist for brands to watch. Don’t worry – we won’t recommend you build your brand a set of NFTs and funnel all of your money into Ethereum and gas. Instead, we’ll tell you valuable trends and emerging technologies that could massively expand your brand’s reach.

We researched what is new, so you don’t have to. Instead, here are some of Canada’s digital marketing trends in 2022 that you need to be thinking about. 

  • Voice Marketing (i.e. Siri, Alexa, Cortana, Bixby, etc.)
  • Branded Content
  • Featured Snippet On Google
  • Visual Search (i.e. Multisearch Near Me and Scene Exploration)
  • Mobile Marketing
  • User-Generated Content (UGC)
  • Interactive Content (i.e. Online Courses, Livestream Shopping, Lives, etc.)
  • Influencer Marketing
  • Video Assets
  • Digital Storytelling
  • TikTok
  • Membership Programs
  • Focus On UX (User Experience)
  • ….etc.

As you can see, there are a lot of digital marketing trends in Canada. However, we think six main tools prove to be valuable.

Man reviewing analytics of digital marketing trends he's implemented
Man reviewing analytics of digital marketing trends he’s implemented

1: Visual Search

New tools like Multisearch Near Me and Scene Exploration open new avenues for users to take advantage of visual search. Using images as keywords helps engage with these new functions. It also prioritizes reviews, and keyword data is an important way to appear in more searches! 

We predict this to constantly influence what brings new clients and customers to your brand because of how easy it is to access it and how well the visual data remains in a client’s memory. Ninety per cent of the data processed by the brain is from visual information, so brands need to be prudent and hop on this trend while they still are visible.

2: User-Generated Content (UGC)

When users are able to create content, half of the work is taken out of marketing your brand. It also acts as a form of word-of-mouth marketing, ensuring that people can bring your brand into the modern lexicon! You increase your content’s clicks when clients make memes and posts referencing your brand. Users also serve as a highly effective way for information and impressions of your brand to be shared quickly. 

For instance, consider how much Gamestop stock increased after the internet began making memes about them. This instance was purely due to their newfound digital popularity generating UGC like wildfire. Every tweet that online users shared and every meme that internet comedians made brought further publicity to the brand, increasing its success. When your userbase creates UGC, you have a free content farm that spreads your brand’s name like wildfire.

3: Interactive Content

People love when they can interact with your brand in real-time! There are many ways you can deliver this positive brand interaction. It can be through venues like Facebook and Instagram live videos, online courses that users can engage with, and other ways you users can interact with your brand in real-time. This is one of the most valuable digital marketing trends in Canada, creating a space for users to feel that they are part of the brand. 

Social media also creates an accessible space for users to interact, effectively allowing brands to bring engagement up through interaction. For instance, the fast-food chain Wendy’s sees success from their comedic Twitter posts, replying to random users and other brands. We love how this helps the brand create a unique personality that brings an audience into its sphere of influence. 

“Lives,” aka live events, are another effective way to drum up interaction for brands that can fit them into their social media plan. It’s clear why this is one of the most popular digital marketing trends to hit all sizes of businesses. Small businesses could benefit from the early implementation of this trend, especially on newer platforms like TikTok and Snapchat. To learn more about branding your business online, check out this blog.

4- Influencer Marketing

Influencers are one of the most valuable tools brands have at their disposal. An influencer is able to sway the opinion of their large audience, which brings more positive interactions to your brand. This also increases your brand’s reach by introducing an audience who may not have known about your brand. 

This is great, not to mention that if their favourite social media star likes your product, they are more likely to buy. Influencer agencies are now beginning to pop up following the development of this trend, making it easier than ever to hire an influencer to work with the brand to increase client and customer engagement.  

5: Digital Storytelling

People love when a brand tells a story about their experience to get to the point they are at. This love for storytelling carries to how people love to hear about what potential stories a brand could give them. This age-old sales tool is effective in ensuring people have a lasting interest in your brand, and with the various storytelling tools available on the internet, the possibilities are endless! 

Coworkers brainstorming UI designs for digital marketing trends
Coworkers brainstorming UI designs for digital marketing trends

6: Focus On UX (User Experience)

UX (User Experience) is important because it tries to fulfil users’ needs from an experience standpoint. When a user interacts with your brand, they ultimately have an experience. The better the experience – the better the impression of your brand is. Users love it when you speak their language, which increases your focus on how a user perceives your brand and ultimately increases your brand’s reputation. 

Because this is becoming more important to how companies work online, numerous companies offer certificate training online. This should make it easy to keep up with the demand for better UX. However, if you cannot commit to taking long courses toward certification or don’t have the time to keep up with digital marketing trends in Canada, maybe it’s time to hire a digital marketing company like Ullaco.

BONUS TREND- Human-Centric Marketing

When you consider how people interact with marketing, it is easy to see that most people wouldn’t be incredibly excited to be marketed to. However, when people interact with brands, they want to be treated like humans, not like sources of income for your brand. Because of this, we have noticed a significant trend toward human-centric marketing. This means taking the individual and putting them at the center of your marketing strategy rather than your brand. 

While this appears to be an apparent move to the modern marketer, a late transition to this focus can cost significant resources for a brand as they try to adapt. Consumers value being the center of your strategy, and any efforts to keep them there can have a big payoff for your brand’s reputation and success. 

How Ullaco Keeps Up With Digital Marketing Trends In Canada?

At Ullaco Corp, we pride ourselves on our ability to stay up-to-date on the latest digital marketing trends in Canada. However, brands must be confident that their marketing agency doesn’t fall behind. 

The digital landscape moves quickly, but at Ullaco, we move faster, keeping the online brands we manage one step ahead of their digital competition. We also offer opportunities for the brands we work with to be as involved with the process as they want. We do this to allow them to learn the skills to succeed digitally while having the option to relax and leave their online brand marketing to the pros.  

Ullaco Corp is an industry-leading website design and digital marketing agency in Calgary, Alberta. We’re here to be your partner in success. Call us today or go to our website to book a no-obligation consultation and see how we can help you today – 403-910-720.

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