Digital Marketing VS Website Design

View of an ad spend report from our digital marketing agency.
A digital marketing agency can provide you with in-depth reports and updates

How To Pick The Right Agency For Your Business

In today’s digital world, we all know that a website or, at the very least, a social media presence is a must for any business. Even prior to the global pandemic, most consumers began their journey by searching for a product or service online.

Beginning the search for digital marketing services can be a little intimidating. After all, do you need just a web design company, a backend developer to create custom applications or a full-stack digital marketing company?

What Is A Website Design Company?

At its core, a website design agency focuses on simply your website’s design and its essential development. They often work within templated themes or have a cost-per-page base to quote from. Web design pricing can vary from company to company, but as with everything in life, you get what you pay for.

The most affordable web design company does not always mean you will get the best value for your money. Many of our clients come to us after hiring more ‘affordable’ web designers only to spend more money fixing issues later.

When you hire a company that only focuses on web design, you will often need to provide your content. You may also be restricted by the template or theme used.

While a design-focused company is excellent at their expertise, many businesses looking to increase their online presence need more. They may consider subcontracting additional work to social media managers, in-depth coders, content marketers, etc. However, it can quickly become complicated trying to organize all of these experts through different teams.

What Is A Digital Marketing Agency?

A digital marketing agency offers website design services and the same core functions as a web design agency but takes a few steps further. For example, user experience is often at the forefront of any strategy. This means that the agency considers how people will engage with your website and brand when creating a plan for your business.

Online marketing agencies commonly specialize in a highly beneficial few areas. Think of it as a comprehensive entity with expertise in multiple facets of the online world of business.

That all said, not every marketing agency is the same. Some will specialize in search engine marketing, including pay-per-click advertising as part of their business model. Others will focus more on organic growth ranking through search engine optimization. Some companies can help with email marketing, video marketing or social media. When looking for an agency, read through their website and find one that offers the services you want.

Most agencies also offer free estimates. Take advantage of this to be able to shop around and ask questions. After all, it’s your business on the line, so you want to be sure you hire the right company.

Pros Of A Website Design Company 

A design-focused company is usually smaller, meaning less overhead and operational costs, making it more affordable. Remember, though, this can be a con, too. A cheap website can look cheap to your customers and not function as you want it to

Because they are only worried about the design and not an overall marketing strategy, they may also offer a faster turnaround time. If you need an online presence now and aren’t concerned with ranking, this may be the solution for you.  

Cons Of A Web Design Company

Because it only really specializes in one area, you will get a great design. However, if you want to rank well on search engines, you need to find a second or even third company to assist with everything you require.

Your website may also be lacking some of the core fundamentals that go into search engine optimization, like proper meta titles and descriptions and user experience planning.

A group of accountants discussing latest annual marketing plan and marketing budget in their Denver boardroom.
A chart of last 7 days load time vs bounce rate for one of the local Calgary roofing company.

Pros Of A Digital Marketing Agency

For a business looking to experience growth, they need a team of experts with shared experiences and knowledge on the many subjects of the digital realm.

For example, an internet marketing agency provides a one-stop-shop for new businesses and organizations that want to rebrand. An internal team can take care of all your content copywriting, competitor research, branding and keyword research. Many companies also offer social media marketing services or pay-per-click advertising.

Cons Of A Digital Marketing Agency 

There are really only two cons when hiring a marketing agency over a design agency. One is affordability. A digital agency will have multiple teams under one roof to handle your content marketing, SEO, and advertising, which comes at a cost. But remember, just as you are the expert in your field, digital marketers are the experts in theirs.

The second con is the project timeline. A lot more work goes into your website, which is done strategically to help your business grow. Because marketing takes time, you’ll be given a longer completion timeline than a design agency.

Why A Digital Marketing Agency Is The Better Choice

If being visible on search engines and ranking well matters to you, then an online marketing agency is the way to go. They will offer your business or organization the full scope of various disciplines. Meaning you’ll never have to sacrifice an opportunity for growth.

A digital marketing agency can also assist with just your business’s website design and development. They don’t always have to add a complete marketing strategy. However, an agency will not only provide you with a website but will also turn it into a tool to grow your brand.

When you choose a company like Ullaco Corp, we work with our clients to provide them with the best options for their business.

Ullaco Corp is a digital marketing agency located in Calgary, Alberta, Canada. When you’re ready to take your business to the next level, give us a call at 403-710-7270 or email us at info@ullaco.com.