Why Should Medical Clinics Have Custom-Built Websites?

A custom-built medical clinic website. Responsive and mobile-friendly layout design.
A custom-built medical clinic website. Responsive and mobile-friendly layout design.

As a medical professional or clinic, your first priority is your patients. From their experience, while they’re calling your clinic, checking in, or receiving medical advice, you want them to have the best possible care.

So how do you make sure that your patients are receiving that same impeccable care and service when they first look you up online for more information on your clinic?

Creating An Industry Specific Website 

When you’re considering creating or revamping the website for your medical clinic, it may be tempting to create a one size fits all website based on a template. 

Medical clinic website design that are industry specific and custom-built
Medical clinic website design that are industry specific and custom-built

While this will undoubtedly put your clinic online, you might find that you’re compromising on search engine optimization (SEO) and user experience.

If new patients search online for a new clinic, they may view dozens of different websites for clinics before deciding on one to book an appointment with. So how do you make sure your medical clinic’s website is showing up at the top of the search results, along with providing an unmatched experience from other clinics? 

Modern website design prototype for medical facility in Florida
Modern website design prototype for medical facility in Florida

First, it’s essential to consider that every industry has different needs, and as such, every other business or clinic will need a different type of website and functionality.

Different Types Of Medical Websites

Depending on what type of medical clinic you run, you might want to choose a specific type of website. The two most typical websites are informational and e-commerce. If your clinic’s website exists to provide more information about your clinic, services and doctors, then an informational website will be the best choice.

However, if, for example, your website is for a dermatologist’s office and you provide services and sell products, you might want to consider an e-commerce website instead. This would allow your clinic to accept deposits for services and appointments online, along with being able to list products and sell them as well.

Five Must-Have features any dental practice should include on their website.
Example of online store or e-commerce solution for a healthcare facility.

If you’re not sure what type of website would suit your clinic the best, make sure to speak to a qualified web development expert like Ullaco Corp. They will be able to assess your clinic’s pain points, needs and suggest a website with functionalities that will help create the best user experience.

Website Functionalities To Consider

While building out a basic website is certainly an option for most medical clinics, there are certain functionalities that you can add to your website to ease pain points for both your clinic and your patients.

Booking Calendar 

Booking your patients in for their appointments can be a major pain point for your clinic and your patients. By adding a booking calendar to your website, you can alleviate booking difficulties for your clients and free up time in your clinic. 

In addition, when your patients can automatically book their appointment slots online, you don’t have to deal with phone calls, and they get the added convenience of being able to book without calling in.

Online Patient Intake Forms

If your clinic regularly needs new patients to fill out intake forms or COVID-19 screening forms, you could add extra functionality to your website by adding options for patients to fill in their forms online. 

Custom backend intake portal and process for medical practice
Custom backend intake portal and process for medical practice

Instead of just being able to download the forms, they could directly fill them out on your website, eliminating the need for in-person paperwork or having to organize documents emailed to you.

Both booking calendars and intake forms can integrate with your clinic’s medical CRM system to better manage client information and appointments.

SEO & Digital Marketing

Lastly, your website acts as a base for your digital marketing efforts, including SEO and search engine marketing (SEM). Having a unique and well-developed website for your medical clinic can give you an edge against other clinics in the city. 

Additionally, having the right website content can get you to the front page of the search results page, getting your clinic noticed and in front of more people.

Whether you’re a family physician, ophthalmologist or dermatologist, it is essential as a medical professional to have a high-quality website that is specialized to your clinic.

Mobile view of medical facility custom backend portal
Mobile view of medical facility custom backend portal

Your website is the first thing people see when they search for you online. Having a website that communicates your professionalism and excellent patient care could be the difference between a new client and losing them to another clinic.

When you’re ready to start your new medical clinic’s website, be sure to choose a professional web design agency. Ullaco Corp is an experienced digital marketing agency focused on premium web design and development. Contact us today to see how we can help your clinic work through its pain points and get in front of new clients.