How Do I Optimize My Business’s Online Presence?

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Transitioning Online/Boosting Your Online Sales

Online presence refers to how easily online users can access your brand or business. Therefore, optimizing a business’s online presence is key to boosting online sales; however, it’s no easy task. For many customers, their first instance of taking notice of a business is by finding them online. An online presence can make or break your company. It helps consumers see your brand before they know who you are. It will allow them to learn about your reviews and reputation before committing to a purchase.

How you utilize online markets can have a considerable impact on how your business runs. Especially in today’s economy, with the growth in online shopping due to the COVID-19 restrictions, it is all about creating a good first impression and a personal brand your audience can get behind.

Boost Sales

To boost your businesses’ sales, the best thing you can do for your business is to transition to the online landscape and reap the rewards of everything it offers.

Your Website

The best place to start is on your website. The first step will be to have a website. Surprisingly enough, there are many small businesses out there with no website. In fact, only about 64% of small businesses have one. This is a major concern when the majority of consumers are searching for products and services online. Between 70%-80% of people will look up a company online before making a purchase.

Once you have your website, which is best set up by a digital marketing agency such as Ullaco Corp, you need to optimize it. Optimization will ensure your website provides a user-friendly experience. This, in turn, will allow you to rank better in SERPs, and a higher ranking means a more extensive viewership.

Web Page Optimization

search engine optimized

Optimizing your webpage involves having responsive web design capabilities, fast response time, call to action buttons, a well-designed layout, and always keeping your site updated.


Another major selling point, literally, is incorporating eCommerce into your website’s design. This way, customers can directly purchase products and services from the online marketplace for easier conversion rates and sales.

AI Chat Bots

Larger companies with lots of contacts coming through their website will want to consider Artificial Intelligence. Implementing things like live chat and AI capabilities ensure your users are getting the most out of the online experience you are providing for them. Now they can ask questions and get immediate answers.

Utilize Social Media

brand social media

Social media is a platform to showcase your products, talents and services for free. Choose your social channels wisely and use them to your advantage. Social media has grown into a massive advantage for every successful business. It is also a cost-effective method of targeting and engaging with consumers. So many businesses have received positive feedback from using social media platforms. It can create an increase in sales because it is excellent for brand awareness.


All you have to know is how to use it effectively.

Set Goals

Make sure to have a goal in mind when curating your account. Whether you are looking to increase likes, sales, or conversions, you need to plan for this outcome beforehand to bring it to fruition. Remember to be personable and really understand what the target audience sees as valued content.

Plan Ahead

Always plan out your content first to create a foolproof strategy and schedule posts in advance. You never want to miss an opportunity for people to see you online.  If you can tap into the social media market and give your viewers an inside peek into your business, they are more likely to convert to being a loyal customer. Constant social presence can be tricky, but remember to always stay engaged. If you start slacking on your social accounts, people will find something else to catch their attention.


Using social media is also a great way to network. By interacting with other businesses, brands, and customers, you can create a network of people who can help you. Your business’s journey is no one-person show, so if you can count on others to help you with shoutouts and backlinks, it can create a real authority for your business.

No Time, No problem

Though many smaller companies don’t have the time to manage all of these accounts, there are other ways. If you hire a marketing team, you can outsource this type of work to them. If a digital marketing agency like Ullaco created your website, they would have the capabilities to handle all of the social media, marketing, and optimization tactics for you.

Back Linking

Social Media is about being social

Backlinking is essential as it creates authority for your website and your brand. When other companies link back to your website, they give you their stamp of approval. They vouch that you know what you are talking about and that your product or service is worth being purchased.

A good way of creating backlinks is through blogging and doing guest blogs for other websites to backlink to yours. Online directories are also useful to add yourself to for backlinks and brand awareness. If you are added to an online directory, your company name will show up in more search results. The directory will link back to you. This way, people will see your name on the directory when they search for a specific topic.

Driving traffic from social media back to your website is another way to create authority and awareness about your business. Did you know 80% of people who use social media visit a company website from a social platform?

Online Marketing

Boost online sales by building up your advertising game with online ads and online marketing tactics. By utilizing tools such as PPC (Pay-Per-Click), SEM (Search Engine Marketing), and SMM (Social Media Marketing), can broaden your viewership. This tactic is a way of getting consumers to connect with your brand. Targetting those who may not have known about you otherwise. Advertising online through these streams can open up a lot of opportunities for a business.


With online ads, you can target them directly to an audience who is bound to be interested in what your business does. You can pinpoint the demographics to location, age, gender, occupation and likes. Using even more in-depth online tools such as Facebook Pixel, you can also retarget people who have clicked your links and ads in the past to ensure that your brand is always present in their minds.

Email Marketing

Another way of boosting sales and optimizing your online presence is by using email marketing. When consumers end up on your website, they can sign up for something via a landing page. For example, a promotion form with deals such as 10% off if you enter your email address is common. Or, when customers add items to their cart and leave their items without confirming a purchase, an email sends out telling them they haven’t finished their purchase. This way, you can continue to promote to a customer who has already shown interest in your products or services. You can collect the email addresses and send emails to everyone on the list to gain another conversion by keeping their minds on you.