Unique Content Marketing

Website Content Writing

No matter how good your website looks, if it doesn't have compelling content that answers your customers' questions, people are going to look somewhere else. We've found a lot of business owners don't have time to write their own content or aren't sure where to begin. When you work with us, we can take care of the content marketing for you.

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Content Marketing

Unique Content Writing

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Research

Backed By Research

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SEO Optimized

On-Page SEO Optimized

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Original Website Content can go a long way. In fact, great website fantastic website content can help boost your organic rankings.

Website content shouldn't should not be written to try and cheat the system. As a matter of fact, website content

Experienced Writing Professionals

We employ an in-house team of dedicated professionals to write your website's content, blog posts and more. Some members of our content marketing team have been writing for more than a decade, joining us after journalism careers.

For you, this means we have skilled writers who know how to cater to different audiences and attract readers. Anyone can write, but it takes skill, polish and experience to do it well.

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Highly Experienced website content writers working on a content marketing strategy at Ullaco Corp head office in Calgary, Alberta.
Ullaco Corp's design and content team working on a legal firm website

How Good Writing Benefits You

You need compelling content to keep visitors on your website. They came to you because they have a question, so your website needs to have the answer. This is where we come in.

Every project begins with research. Our writers take the time to learn more about your business and your customers.

After the initial meeting with you, we will look at your competitors and conduct market research to determine the best plan of action for your company.

What’s Behind Great Content Marketing

User Experience Is Key

There are several factors behind a good website content copywriter, one of the most important is being able to write with the user experience in mind.

Writing for Search Engine Optimization (SEO) is obviously essential, but if you forget about the end user reading the content, then the strategy is flawed. Good content marketing keeps users engaged, which in turn keeps them on your web pages longer.

Great Content Increases Engagement

Better content increases that engagement while also ranking well.

Our copywriters consider the user interaction with the design and implement that into the content strategy. The visual design works with the web content and everything needs to flow in such a way that it creates the ultimate user experience.

Ullaco employees working on a project. Content team and development team collaborating together on a project

Content Is Still King

In the last number of years, adding more visual components to a website has become customary. But did you know that Google, Bing, Yahoo and other search engines aren't able to crawl that data effectively? In 1996 Bill Gates was famously quoted saying, 'Content is King.'

That sentiment still holds true when designing and developing a website today. Written words are necessary to add to the information architecture being delivered to search engines.

Ullaco team working on finding an ideal balance between website design and content

Finding The Right CombinationCreating Balance

That's not to say website designs should go back to more writing and less photos. The key is to find the right combination of eye-popping images that pair with well-written website content. Images will always sell a site.

People want to see your product and they want to build an emotional connection to it. Nothing will ever replace using high-quality photos on your website. It's about creating the perfect balance. That is just one area where Ullaco Corp can help.

Recipe For Success

Good content marketers know that SEO is a vital part of a website. They also know that it can turn into an endless loop, trying to determine the algorithm being used to rank a website. The focus should always be on creating a quality content marketing strategy that puts the user experience first.

Create The Perfect Balance

Writing only to rank for keywords will negatively impact the user experience, resulting in the opposite intended effect. It has to be created in such a way that digital marketing and SEO strategy plays a role but isn't the sole focus.

Writing For The Ideal Audience

The content should always be written for your intended audience. Writing websites is tough, but with our experience and proven strategic online marketing plans, Ullaco Corp's team has the recipe for success.

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Example of a website design prototype with an ideal content balance
Ullaco Corp's head office in Calgary, Alberta. State of the art 3,000 sqft office.

Why Choose Ullaco For Your Content Marketing Needs

Ullaco Corp's copywriting experts know how to assess the tone you want your business to portray and then write around it.

Our in-house content marketing team has written everything from corporate websites to local contractor sites, to fun eCommerce platforms that are all about great wordplay.

Our business is here to help you build your online presence. We do this through competitive research, exceptional website design and development, quality content writing, and experience.

Our Process & How We Work

Free Consultation

1

We always provide free, no-obligation consultations at our Calgary head office located on MacLeod Trail, or by booking a virtual Teams meeting.

Detailed Estimate

2

We believe in transparency. Which is why we provide a detailed Statement of Work document outlining the entire project from beginning to end.

Website Planning

3

Our website design projects are built on a solid marketing strategy. All our projects are based on target market and competitor research.

Goal Completion

4

In addition to a kick-off meeting at the beginning of every project, in-scope milestones with planned & detailed deadlines are always set up.

What Our Clients Have To Say

R

Riana Mulder
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Jacques created our website Superior Stone in Knoxville. We get numerous clients talking about our website and the fact that it is very informative and user friendly ! Jacques is very creative and talented, and we will recommend him any time. He is marketing driven and professional, and knows how to present any product especially on line. We find that more and more customers use the internet to do all their research before they get to the showroom. On line presence is so valuable !

Creative

Marketing Driven

Numerous Clients

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Allyson Simpson
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Working with Jacques and his team has been a good experience. We have appreciated their thoughtful questions and technical solutions to help our company grow. For anyone looking to set up their website for scalability, security and performance I'd recommend Ullaco.

Responsiveness

Great Experience

Value

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Jillian Williamson
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Jacques and his team have been so amazing. I'm so glad we chose them to help us build, maintain and optimize our site. We are a larger group and he's been so patient and accommodating to us as we go through this stressful time. His team has done and continues to do amazing work. I'm very much looking forward to a long working relationship with this company. I highly recommend them.

Patient

Amazing Work

Highly Recommended

D

David Walkington
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Ullaco took my website from nothing to the great success story it is now for lead generation and online web presence. Highly recommend them and there professional communication as well as offices make for a great experience during the entire process as well.

Success Story

Lead Generation

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