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Pay Per Click Advertising

Canadian advertising agency specializing in PPC advertising
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PPC Advertising Strategy

Why Online Marketing Can Increase Your Revenue
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Pay Per Click advertising, otherwise known as PPC advertising, is a effective way of increasing website traffic. It’s seen as a short-term solution that can help any business grow their online marketing presence.

Digital advertising comes in many formats. From word based ads on Google or Bing to YouTube video ads. It’s important to note that Pay Per Click advertising should be backed by a robust marketing strategy. With that said, the marketing plan should be aimed at increasing your overall brand presence. Business owners often make the mistake of only investing into PPC advertising without a solid plan for the future.

Marketing and advertising is only successful it’s backed by diligent market research. Target market and audience research should always be done first, before spending any money on Pay Per Click advertising. You never want to be in a situation where you spending large amounts of money and have little to no return from it.

A great landing page is vital

Landing pages are an essential part of increasing your website conversion. Website content and User Experience (UX) play a role in allowing website visitors to either call you or fill in a form. Landing pages should always be specific and to the point. Never make it hard for a website visitor to get to the information they are looking for.

Your Web Design and Conversion

First off, your website should always be easy to navigate. In fact, complex or complicated web pages will have a much lower conversion rate. A modern website should be developed in a responsive manner to allow the user to access the website with any device or browser.

A website should be seen as the foundation of your entire marketing plan. Furthermore, most people tend to use a business website for either credibility or to educate themselves. For example, we have a client who specializes in garage door repairs and installations. He’s entire online presence is structured to educate his website visitors.

This company has a high conversion because most people don’t want to deal with repairing or replacing a garage door and would rather get a professional to do it. Therefore, his website is successful in educating visitors, adding credibility to his organization and converting potential clients.

A great illustration of people working on a pay per click advertising strategy.

Costs involved with Pay Per Click Advertising

One of the primary benefits of using PPC Marketing is that it can be quite affordable when compared to other marketing avenues. Conventional advertising like TV or radio ads, print and newspaper tend to be expensive. Pay Per Click advertising costs are based on a daily budget. You also have the freedom to pause search ads at any time.

Certain ad platforms, like Google Ads, allow you to set when you want to showcase your ad. For example, for certain B2B (Business to Business) companies it might not make sense to advertise on a Sunday. Therefore, they can set their campaign to not show ads on that day.

Each business is unique and each business has a specific adverting budget they would like to spend. Pay Per Click advertising should always be seen as an investment that can boost your revenue stream. A great rule of thumb is to start slow. Google Ads, or any type of online advertising, should constantly be tweaked and updated. The last thing you want is to overspend and not see the results you were looking for.

Illustration of Pay Per Click Advertising helping a business grow. Hypercritical showcase

Google AdWords & PPC Campaigns

Pay Per Click is a successful technique to get more visitors to your site. Keep in mind that PPC advertising, or PPC campaigns, should be seen as a short-term solution rather than a long-term one. Google Ads can become quite expensive. You’re also competing with directly with your competitors.

Google Ads, also referred to as paid search (Pay Per Click Advertising), in general works on the same principal as a bidding process. Whomever pays the highest wins the bid. Each time someone searches a keyword or key-phrase on Google, your ad goes through their bidding process. If you win the bid, your ad shows. However, more factors do play a role in winning the bid. Google also takes the time to analyze your ad relevancy towards your landing page. The more relevant your ad, the higher your chances of showing up.

Keyword Research & Bidding for PPC Advertising

One of the key factors of establishing a successful ad campaign is to spend time on keyword research. Not only will the research save you time and money but it will also increase your conversion. Overall, ads are evaluated based on their quality score. Google Ads has great keyword research tool that helps selecting the perfect keywords for your PPC campaign.

Your Pay Per Click advertising can be set to follow a specific bidding strategy. These strategies includes manual bidding or automatic bidding. Manual bidding allows you to set the Cost Per Click, aka PPC, on your own terms. Automatic bidding allows Google to set the Cost Per Click for you based on multiple factors. In general, selecting the right bidding strategy is based on your marketing strategy, budget and industry.

Digital Marketing Agency in Calgary

We provide full digital marketing services to all of our Calgary clients. Our main focus is always to provide an extensive overall marketing strategy paired with great website design and development. We believe that a PPC campaign should be backed by a solid marketing foundation.We also cater to Red Deer, the city of Lethbridge and everywhere in between.

Digital Marketing Agency in Edmonton

Yes, that’s right. Ullaco also has a strong presence in Edmonton. Our satellite branch is located in the downtown area of Edmonton. We provide the same great services to our Edmonton clients. This includes; Edmonton website design, Search Engine Optimization, website content writing and Pay Per Click advertising in Edmonton.

Digital Marketing Agency in Winnipeg

The latest addition to our web design family is Winnipeg, where we’ve had the opportunity to expand our digital marketing services. We’ve helped multiple business rank on Google or Bing’s search results page. Our Winnipeg satellite branch is located in the downtown area.

Our talented marketing strategists are trained at providing exceptional service to our clients. We take the time analyze our clients’ website and online marketing strategy to ensure optimal results. We are a digital marketing agency that provides a full services solution, from Pay Per Click advertising to search engine optimization.

Your Pay Per Click Advertising Solution

Let us assist your with your PPC Advertising needs

    Ullaco Corp.
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    Lou Baisi
    Lou Baisi
    01:27 09 Oct 20
    They are very professional, and they get the job done in a timely fashion, they built a great website for us.I would highly recommend them.
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    Aziz Kapasi
    01:32 16 Mar 18
    Great web development at a fair price. Delivered in a timely manner and within scope. Will also handle other online social media and marketing which is a bonus.
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    1Up Moving
    1Up Moving
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    Elephant Moving
    Elephant Moving
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    Absolutely loved our experience with Ullaco Corp. We have been blown away by the level of expertise and technical excellence that comes from Ullaco Corp. They have helped us to get on our path on the media side of the spectrum. But more importantly they care about who we are and what message we are trying to share with people. Ullaco Corp treats our business as though it was their own business. I recommend them to everyone. We were looking for a trusted company to complete design for our Moving business website and have received the very best from Ullaco Corp.Even after the whole process was complete, if we ever have any questions about adding any new things to the website the team is always super prompt and so, SO helpful.
    Ken Reid
    Ken Reid
    17:40 29 Apr 20
    We had Ullaco re-do our old and tired website. We have multiple locations, which meant there was a lot of re-work & pages to be done. The result of the finished website has been outstanding! We are extremely please with the outcome and are already seeing the results from this! And the Ullaco team is great to work with as well! Thank you so much for all the hard work! Ken, South Peak Roofing & Exteriors.
    Roald Palaya
    Roald Palaya
    00:05 03 May 19
    I started working at ullaco corp early this year and it has been a fantastic experience. Everyone is extremely supportive and helpful and I am learning a lot of knowledge in regards to website design. The overall environment is welcoming.
    Neil Bourque
    Neil Bourque
    21:49 17 Mar 20
    Justin been very helpful. Great website designer.Thanks again.
    Jillian Williamson
    Jillian Williamson
    00:34 24 Oct 20
    Jacques and his team have been so amazing. I'm so glad we chose them to help us build, maintain and optimize our site. We are a larger group and he's been so patient and accommodating to us as we go through this stressful time. His team has done and continues to do amazing work. I'm very much looking forward to a long working relationship with this company. I highly recommend them.
    Chris Fryer
    Chris Fryer
    19:24 22 Aug 17
    Engaging and working closely with Ullaco and Jacques on two projects so far, we continue to have our expectations exceeded. The level of professionalism and service is top notch, and we will continue to work with them for our future design/development/SEO/digital marketing needs.
    Craig Maloney
    Craig Maloney
    17:32 21 Aug 17
    Had the pleasure of meeting the owner myself. Found the experience of his company to be very welcoming and informative; his work is remarkably professional. Truly a warm personality with your best interest at heart. I would recommend this company to anyone wanting a very functional and unique layout done.
    Don Malone
    Don Malone
    19:30 29 Jan 20
    Superior customer service. Been working with the Ullaco team for just about 2 years now and things have been excellent.
    Kathryn Parr
    Kathryn Parr
    16:32 18 Aug 17
    Very professional, added value to the company, a pleasure to work with.
    Chris Seed
    Chris Seed
    18:22 21 Aug 18
    EXCELLENT EXPERIENCE WITH JAQUES BOTHA FROM THIS COMPANY
    Zihui Lin
    Zihui Lin
    16:23 18 Aug 17
    Excellent website design and great communication with clients!
    Mathew Kostka
    Mathew Kostka
    17:07 18 Aug 17
    We had Ullaco help with a major redesign/relaunch of our website.Throughout the process they were extremely professional, thorough, and efficient. Ullaco presented us with cutting-edge, modern options for our site and were engaged from start to finish listening to our feedback and presenting unique and helpful ideas along the way.I would highly recommend Ullaco for your web design! We would definitely use them again!
    Scott Mclean
    Scott Mclean
    20:22 24 Jun 19
    Excellent company to work with, very knowledgeable with all aspects of the process, they were very accommodating and patient with me and my schedule. I highly recommend this company and have no doubt we will continue to do buisness is the future.Thanks for all of your hard work!
    Tracey Morrison
    Tracey Morrison
    17:28 17 Jan 19
    Great service, knowledgeable & friendly employees! They redid a website for me and it looks fantastic!
    Alain Dupuis
    Alain Dupuis
    18:03 14 Jun 19
    John Michelin
    John Michelin
    19:36 18 Sep 19
    Jacques and his team were very engaging, responsive and creative in helping us to launch our new website. I highly recommend Ullaco to any company planning to initiate or improve their own website.John MichelinVice President - CommercialExchanger Industries Limited
    National Starroofing
    National Starroofing
    01:59 19 Jan 19
    We are a local construction company that have tried doing the web design and maintenance the do-it-yourself way, the one part-time IT guy and random calling web company from Silicone Valley. The internet has always been a challenge for us untill we met these guys.The Ullaco team was referred to us and a brighter time started showing in front of us from the first meeting.We started our dealings in 2018, developed a much needed new website and have them manage our internet presence on a regular basis. A large weight has been taken off our shoulders as most residential clients come from the internet.The team is very friendly, accomodating and professional to the customer, fit for all aspects of the services they offer and very happy working with each-other.
    Ginny Kellough
    Ginny Kellough
    22:07 30 Sep 19
    This was my first experience with creating my own website, and it was a great one! Ullaco took my ideas and my style and transcribed that into a professional, beautiful and efficient website. I would highly recommend this team to take your business to the next level!
    vince kanarek
    vince kanarek
    18:53 07 Sep 20
    The staff a Ullaco made the complex job of organizing and creating our website an enjoyable experience. They constructed a modern and easy to navigate webpage that went beyond our expectations.For a non-profit organization such as ours, having an effective webpage has really made the difference with communicating to our audience and connecting with our community.Ullaco's friendly, professional staff was always quick to respond and follow up with any concerns we had. We are very satisfied with our service and would highly recommend Ullaco to anyone looking for wellexecuted and highly effective webpage design.
    Sathya S
    Sathya S
    15:03 02 Sep 20
    Burstall Pass
    Burstall Pass
    00:22 28 Oct 20
    Ullaco did an upstanding job on our website. Jacques has an amazing team behind him. They were organized and always available when something came up and continue to do so. I would use them again and highly recommend this wonderful team.Martina Leinweber
    Shaun Suddards
    Shaun Suddards
    06:26 22 Aug 17
    It was fantastic doing business with Ullaco as they really do amazing work!Your website looks fantastic!
    Chris Chu
    Chris Chu
    16:01 21 Aug 17
    Great web design agency to work with.
    Paul Kornfeld
    Paul Kornfeld
    20:23 18 Aug 17
    Ullaco has done exceptional Front-End Design work for my company helping us transform our vision of an agile framework and responsive design into reality. Would recommend to anyone looking to upgrade their website user experience.
    Future Green Irrigation
    Future Green Irrigation
    00:08 03 May 19
    I own an irrigation contracting company called Future Green Irrigation, and had my site developed by Ullaco last September. These guys have been great to work with. It really is amazing how a great looking website can convert clicks into leads. I often get comments from potential clients on the professional quality of my site. I've seen about a 3 fold increase in leads compared to this time last year with my old website. One thing I really like is that I have access to edit my site and make minor changes to the content, especially the text. With my old web developer, I'd have to email them every time I wanted a minor change, they would take a few days to get to it, and they usually didn't do it the way I envisioned. Plus they would charge me every time they did this.I would highly recommend Ullaco to any business owner wanting to take their business to the next level!
    Jason Bryan
    Jason Bryan
    22:47 14 Nov 19
    Great employees and service!
    Shara Chapek
    Shara Chapek
    16:12 21 Aug 17
    very professional and friendly to work with
    Revive Renovations Inc.
    Revive Renovations Inc.
    18:31 08 Apr 19
    Jacques and his team are a pleasure to work with. Great communication and very knowledgeable. We would highly recommend Ullaco!
    Albany Roofing Ltd.
    Albany Roofing Ltd.
    16:59 24 Apr 19
    We had a pleasure working with Jaques and his team. They have made the process of building a website very easy and understandable. Jaques is very honest, reasonable price and delivers results. Jaques excellent knowledge can help any business with their search engine optimization campaigns and marketing strategies. Pleasure to work and be part of Ullaco circleMarina
    Vineyard MC
    Vineyard MC
    16:19 07 Feb 19
    Jacques and his team of professionals took our very outdated website and turned it into a beautiful updated website. They walked us through this process every step of the way. I highly recommend their services we are more than happy with our new website and our clinic has seen much improvement with leads!
    Shonah Bourque
    Shonah Bourque
    18:52 18 Aug 17
    Used Ullaco a few months ago for the first time and will continue to use them for all my future needs. They were attentive and responsive to all my requests. Very professional and prompt service. Would highly recommend.
    Brad Merkel
    Brad Merkel
    19:04 29 Oct 19
    The team at Ullaco has been instrumental in assisting with some very technical aspects of a new website development project. Their communication, skills, and professionalism has been top notch.
    Marko Wilson
    Marko Wilson
    23:28 21 Jan 19
    We used Ullaco to design and develop our website. By far one of the best vendors I've ever dealt with. Communication and professionalism is at their core. If you need a site... Ullaco is it
    Brooks Robbins
    Brooks Robbins
    19:47 22 Jan 19
    Custom web design at it's finest. This team will do the work of many to get you exactly where you want to be online. Shannon, Jacques and Justin treat you like family.
    Patrick Emi
    Patrick Emi
    16:34 26 Apr 19
    Definitely your best bet when it comes to making your hard earned money worth the spend on a premium website that improves your online presence and boosts your ranking amongst competitors....Ullaco understands luxury and also comfortably accommodates every budget...I used to say a trial will convince you but this time I choose to say, try Ullaco and thank me later...
    Bill Martin
    Bill Martin
    14:37 01 Apr 19
    Very good service they treated me with respect they are very responsive to my needs any problems I have more questions to answer them right away communication is really good
    Ashton Corkum
    Ashton Corkum
    17:45 21 Aug 17
    Ullaco Corp delivers a high quality product, would recommend to anyone looking for web services that deliver results!
    Kevin Pitman
    Kevin Pitman
    14:51 09 Sep 20
    Jacques and his team at Ullaco are extremely knowledgeable about web design. Everyone is very professional. I would recommend Ullaco for any website or SEO applications that your business may have!
    David Walkington
    David Walkington
    18:06 25 Jan 19
    Ullaco took my website from nothing to the great success story it is now for lead generation and online web presence. Highly recommend them and there professional communication as well as offices make for a great experience during the entire process as well.
    Ryan Quist
    Ryan Quist
    15:42 21 Aug 17
    I've had a great experience working with Ullaco. The staff we worked with were very knowledgeable about the development process and employed a tasteful business design aesthetic in their projects. Highly recommended.
    Gurpreet Aulakh
    Gurpreet Aulakh
    22:17 17 Sep 19
    A great team to work with, best creative designers, thinkers and programmers working under one roof, with excellent professionalism and customer service. Team Ullaco is all that you need for your IT needs.
    Nadia Casanova
    Nadia Casanova
    21:41 12 Jul 20
    Great website product and super friendly Customer Service !for me professionalism and transparency are two critical components and both of them you could get with ULLACO.Thank you Justin and Jacque!
    Ashley Ralston
    Ashley Ralston
    21:01 17 Jan 19
    Ullaco's team is amazing. They have been a huge help to our business Soft Metal Experts. They are quick to respond when contacting them and they're personalities always make meetings lots of fun. I recommend Ullaco for any of your website needs.
    Vlad Shaposhnikov
    Vlad Shaposhnikov
    13:48 25 Mar 20
    Ullaco did a really good job with the EOG custom website, starting from scratch and taking the time to honestly understand my field of business. Jacques and his team designed and developed a very professional website, a strong foundation of Executive OTC Group (EOG) for many years to come. Looking forward to working with you guys in the future. Thank you!
    Riana Mulder
    Riana Mulder
    16:48 21 Aug 17
    Jacques created our website Superior Stone in Knoxville. We get numerous clients talking about our website and the fact that it is very informative and user friendly ! Jacques is very creative and talented, and we will recommend him any time. He is marketing driven and professional, and knows how to present any product especially on line. We find that more and more customers use the internet to do all their research before they get to the showroom. On line presence is so valuable !Riana Mulder Co owner Superior Stone in Knoxville
    Jason Reid
    Jason Reid
    18:18 18 Aug 17
    Superb Web Design and Development. Very professional with great communication. Ullaco Corp created my Website from the ground up and we continue to utilize them. Would recommend to anyone who needs help creating a Website. Exceeded my expectations. Thank You Jacque.
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