One of the best ways to ensure your website and your brand is getting the notoriety it deserves is to use Search engine optimization (SEO). SEO is used to boost your website’s visibility. It is a way of driving traffic to your brand’s content to sell more. It tracks how well your website is optimized and will rank it accordingly when specific keywords are searched for. Therefore boosting SEO is in any business’s best interest.
Since SEO is the best form of organic marketing, being able to optimize your website and its content correctly, you substantially raise your search ranking on search engines like Google or Bing.
We will go through the various ways of boosting SEO presence, whether it is any of the three types of SEO, on-page SEO tactic, off-page SEO tactic or technical SEO.
The first thing to know when using SEO to help your organic ranking is content relevancy. A search engine will provide the most accurate and relevant answer based on what was searched. As we say often, the person using Google or Bing has a question, and your website needs to have the answer to attract them. Therefore, make sure you are using plenty of important keywords to link your information with what is most likely to be queried; this will help you stay on topic and help in boosting SEO for your website.
Remember to add specifics such as
- Dates (Month, Day, Year, Seasons)
When writing content, you don’t want it to be too skimpy. However, you also need to have better quality content rather than a large amount of subpar content. You should always edit your work. Make sure it is well produced. Spelling and grammatical errors can drastically hurt your search engine ranking as it makes it seem like you aren’t a professional, even if that is not the case. It is also good to note that you are writing for actual humans and not only a search engine. Your text should still have a natural feel to it. Personal touches always help.
Websites such as Grammarly or SEMRush are beneficial when looking to optimize your content for search engines easily. It corrects spelling and grammar, informs you of passive voice, run-on sentences, and helps to correct awkward sentences. It can help amateur writers sound more professional, though a sharp human eye on the editing will always trump relying only on writing assistance software.
When you have multiple pages on a website that cover the same material, be sure to arrange the content differently. If you have duplicate content on your site, search engines will generally only index one of the pages. For example, by having a web design company in Calgary and a second web design company in Kamloops, you will want to provide different text variations for both of your pages. Even if they deal with the same topic, you’ll need to distinguish between them to rank for both pages, giving you a wider audience.
This helps you prevent duplicate content, but it also goes back to writing for the human reading it. A business looking for a web design company in Calgary may have the same basic needs as a business in Kelowna. Still, past that, they are different people in different demographics, and so the content should reflect that.
This is basic information that anyone writing for search engine optimization should know. When using keywords for your website, be mindful of how often you use them. Many people think the more the word is in the content, the better. But in reality, it reads clunky and can turn away the intended audience, therefore having an adverse effect. Google and Bing will check for keyword stuffing, and it can actually hurt your ranking because it tends to make text difficult to read and search engines might assume you are a bot.
Google praises sites that legitimately aim to help users and not just create posts for clout. Using all three of these linking strategies purposefully (and not overusing them because it gets spammy), can increase your search engine ranking by quite a bit.
Internal linking is key to ranking well on search engines. An internal link is a link that leads from a specific page on a single domain to another page on that same domain. Without this, users won’t be able to easily navigate from your social media content to your website or your blogs seamlessly.
- It Can Help Google Or Any Other Search Engine Crawl The Site.
- It Improves Your SEO Ranking With Specific Keywords
- Connects You To Other Internal Links In Articles & Tag Pages To Help Search Engines Index Pages More Efficiently. Thus, Giving The User A Better Experience.
– Providing Your Users With A More Straightforward Navigation System.
- It Can Point Users To More Pages Within One Domain, Sending A Broader
- Signal To Google That Your Website Uses Specific Keywords In More Than One Page.
– Giving Your Audience Further Reading Material To Browse Through On Your Website
Outbound links are links you choose to give your work credibility. You are linking to someone else’s content on the subject you are talking about. By doing so, it can back up your own content.
A backlink is a link back to your website and your content from another website that has referenced your work. Backlinks can indicate higher trust signals for Google because it shows that you are knowledgeable enough on the subject; someone else wants to reference it. The credibility provided by backlinks causes a higher ranking for your website. It also helps create a proper authority for your website.
By building trust with your viewers and customers, you create authority for yourself and your website. The authority established will help in how you operate in the industry and within the search engines. When a website has respectable authority, it means it is trusted. To gain this trust, you have to use outside links with good authority to back up the content you are producing.
Good user experience is crucial for ranking higher on search engines. Ensuring that your website is easy to navigate, notably explorable, has proper search functions, and is site speed are all a must when dealing with SEO.
Responsive web design will ensure your website looks good on any device that it’s being used on. It responds to the device it is being opened on, permitting the dimensions to scale to the device and fit perfectly. It will give a positive user experience to anyone viewing the site. Allowing the website to adjust in size to fit any screen will mean less scrolling, no distortion, and no need to turn your phone or tablet sideways to see an image or fill out contact forms.
By implementing best practice SEO techniques, you will see that this is built into your website at the start and that it will aid in boosting SEO and provide a higher ranking for your site. In fact, depending on your business, you will have more returning users because of it, and the higher-ranking authority will make your website more visible to potential clients.
Depending on how fast your site loads can and will deter numerous users if it takes too long. Search engines are increasingly distinguishing between fast sites on an Accelerated Mobile Page (AMP) and those which aren’t. The page speed could mean a higher or lower ranking for your website.
If your website is a well-oiled machine with responsive web design and is fast loading, search engines will praise and reward you by upping your rank status on their search engine page results.
Meta descriptions are incredibly useful for your viewers. It is the synopsis that appears under your website in a search. Make sure this description is clear and related to your content’s topic. If it isn’t properly worded, it could mean losing out on potential customers and clients. Make sure you’re are being descriptive and straightforward.
The same goes for your content titles and headings. These title tags show search engines and your viewers what your site is about and what topic they are looking at. For example, when you display your title, make sure it’s using a Header 1 format, so the search engine knows this is the title for your page. <‘h1′>TITLE OF MY CONTENT</’h1’>. The keywords used in your title tags show up highlighted in search engine results, they are a big reason you are tracking for that specific search.
Schema markup is the most preferred method for jazzing up your search results. It is a way to add images, ratings and reviews to your search engine results. Adding it to the HTML on your pages can grab the viewers’ attention quicker and is recognized by search engines, meaning it won’t hurt your ranking.
It’s always good practice to properly tag your images. The alt attribute, when uploading images to your website, is often forgotten. But when filled out correctly, it can draw a lot of attention to your business because keywords can be found in the descriptions you provide. Search engines can’t read pictures, but they can read the text you’ve written about each photo. Hence it’s best to describe your photos alt text as accurately as possible. It will increase your chances of your website’s images showing up in a Google or Bing image search, in turn boosting SEO.
When creating headlines for your articles, make sure they are catchy and attention grabbing. Ensure they are under 55 characters; those will rank better in a search engine result. Don’t be misleading either. Make sure the headline is describing what the content is actually about, not what you want to rank for.
Headers are important for breaking up your content into sections for an easier read. It will also help categorize your content and add extra keywords for search engines to crawl.
A domain name is the website name. It is the address used that will appear on every page to identify your website. The domain name should be well thought out. Don’t convolute your domain name with too many keywords and descriptions, instead make it incredibly straightforward.
A permalink is the full permanent URL you use. It can include the domain name and the slug. You don’t have to match the headline of your page or article exactly. But, you can use 3-4 important keywords. Keep it simple and describe precisely what your webpage is all about.
Make sure to include a slash / or hyphen – between your joining words to help organize your website. Search engines will take note of this. Plus, it helps your website look more polished and less spammy. You can also edit the permalinks after being set to make sure you can appropriately optimize them, boosting SEO for a better ranking.
Just beware that it is essential to really think out a link before adding it to a page. If you decide it is too convoluted later or the URL is something like the-best-web-design.html, you may be stuck keeping it. Especially if the page is ranking well, you won’t want to lose out on any page rank. Therefore it’s good practice to always really think out a permalink prior to prevent having to change things later.
Always be active online. Whether you are commenting on another business page, replying to comments and concerns from customers or just liking and following others who bring something valuable to your brand and business, it is always necessary to engage with others. By engaging with other companies and your followers, it adds a personal touch to your image. Plus, Google, along with other social media platforms or search engines, will see you as active. Therefore, they won’t think you are a bot and will likely increase your rankings.
Local SEO can make a significant impact on your company. By focusing on your location and your community, this SEO strategy can attract people who are nearby that may not otherwise have found your business. Especially in today’s current society, local businesses are very sought after. Using tools like Google My Business and customer reviews (Yelp, Google, etc.) can ensure your search results are up-to-date and ranked correctly in a search result, which is essential for consumers.
Just as backlinks are relevant, so is sharing your content in more than one place. You want to get your business and brand seen by as many people as possible. The best way to do so is to take the content from your websites, such as a blog or new page you’ve added, and post it on your Facebook, Twitter, Instagram, LinkedIn or other social sharing sites to link back to your website for new leads.
SEO is a vast topic and can be very tricky to navigate, but with these tips, you can more easily use this incredible online marketing tool to your advantage.
For more information on boosting SEO and help with increasing your search engine rankings, contact us here at Ullaco Corp. We are passionate about helping business find their voice online.