Using Social Media To Benefit Your Business

How to create a professional social media page for your business.
How to create a professional social media page for your business.

Gone are the days of thinking you don’t need a social media account as a business. Social media plays an integral role in business marketing, a role that has steadily grown since the inception of the first social media platform.

Why Does Social Media Matter

Facebook, Instagram, YouTube, Snapchat, TikTok, if you’re not talking to your target demographic on one of these channels, you could be missing out on a potential client base.

Chances are your immediate ROI won’t be huge via social media, but the fanbase you gain is worth the effort put into it. Often people will find and follow a company for a while, keeping an eye on it but maybe hesitant to purchase.

The more they see your company, the sooner they will eventually decide to try your product or services. Once they do, you’ll have followers who know, love and share your products for free, starting the circle again with other potential news customers.

By being active on a platform(s) of your choosing, your fans have a chance to learn about your business, its voice and values. Finally, it helps people feel like they’re genuinely connecting with you and your brand.

Business owner working on her YouTube channel posting a "How-To" video
Business owner working on her YouTube channel posting a “How-To” video

How To Create A Social Media Profile

Presentation Matters

When creating a profile, one of the first things to consider is its presentation to your desired audience. Don’t go in blindly. Even just a little homework can go a long way to attracting the right audience. First, consider who your business is for – hint, it’s never everyone – and then present it in a way that appeals to that demographic.

Just like when you meet someone in person, you want to make a good impression.

Group of social media experts working on creating a profile for a local flower shop in Toronto
Group of social media experts working on creating a profile for a local flower shop in Toronto

Images

When selecting images, choose ones that speak about your brand, your values and what you represent. But also consider what is going to appeal to your target audience.

When determining the main image, choosing a professional picture is often the best route. For example, if your business is in the service industry, you could select an image that showcases friendliness and approachability but still represents a business.

An example of a great image for Christmas season and using social media to convince customers to purchase product.
An example of a great image for Christmas season and using social media to convince customers to purchase product.

Content

Imagine if you land on a company’s social media page and it’s using slang and talk catered to teens, but their products are meant for someone in their 30s. It would turn you off, right?

We can’t speak enough about how important that initial look at your business and your target audience is. With the content, almost more than anything else, you want to make sure you’re hitting the right tone.

The copy has to accomplish everything you do in person. It has to be a handshake, a friendly greeting, and of course, your elevator pitch about what your business does and why it does it best.

Business owner of a coffee shop working on social media content
Business owner of a coffee shop working on social media content

Building Brand Credibility

Now that you’ve taken care of the three main areas of building a social media profile, next you need to brand build credibility. Your social media account can help you achieve that. Use it to establish a good reputation and a solid foundation to highlight your business’s knowledge, skills, and expertise. But remember, don’t just say you can or will do something, prove it.

Take Advantage Of Your Great Reviews

When people love your service or products, they want to talk about them. Utilize this free form of marketing, also known as word-of-mouth marketing, by showcasing your reviews. Don’t go over the top with bragging, but do let people know when you have another satisfied customer. Sometimes great reviews can be the difference between a customer selecting you or your competitors.

Business reviews are a great way to show creditability of a business
Business reviews are a great way to show creditability of a business

Curated Content

So, you know you love your business, and your followers love it but do they need to hear about it constantly? Sometimes sharing curated content from other platforms is a great way to engage and interact with your followers. It also provides insight into topics and issues that matter to your business.

By updating your social media with news articles and important announcements, you can help out your community, especially those who don’t pay attention to the news regularly.

Additional Tips For Managing Your Social Media Accounts

Managing one social media account, let alone multiple accounts is challenging. If you can’t afford to hire a social media manager, then being organized will be your biggest asset with staying caught up.

Schedule Posts Ahead Of Time

Though social media can be a time-consuming task, programs and services are available to make it easier. For example, Facebook has an internal scheduling system in place. In addition, platforms such as Tweetdeck (for Twitter), Hootsuite and Sprout Social offer affordable options to help you schedule posts ahead of time.

You should still have a live person handling the accounts as often as possible, but this will eliminate the need to create posts daily. Some people choose to develop weekly calendars, and others opt for monthly. It’s all about what’s going to work for you.

Dance instructors working on post scheduling for a full month
Dance instructors working on post scheduling for a full month

Utilize Online Data

When you can, find reports and statistics on the best days to post. Then, study the analytics of the program you choose to use. Or, if you opt to post through a social platform like Facebook, add checking the insights as a regular task to your list. This data will provide you with information to help you determine the best time to schedule content going forward.

Regularly Re-Examine Your Goals

Business goals can often change, whether it’s due to staffing changes, lessons learned along the way or outside factors. That’s why ensuring your social media marketing strategy still aligns with those goals is essential.

By regularly assessing and monitoring your business goals, you can stay on track and feel satisfied once they’re achieved. Don’t overdo it, though. Instead, make sure the goals you set can be accomplished little by little. If you go too big too fast, you can quickly become overwhelmed and lose focus.

YouTube influencer working on social media video(s)
YouTube influencer working on social media video(s)

If managing your own accounts sounds like a lot to take on, or you’ve been feeling overwhelmed already, give us a call. At Ullaco Corp, our social media managers can take care of everything for you so that you can focus on your business