How To Optimize Your Business’s Online Presence? EXCLUSIVE

Sandra working on her Online Presence.
Sandra working on her Online Presence.

Understanding Online Presence & What It Can Do For You

Online presence refers to how easily online users can access your brand or business. 

Therefore, optimizing a business’s online presence is key to boosting online sales; however, it’s no easy task. For many customers, their first instance of taking notice of a business is by finding them online. An online presence can make or break your company.

It helps consumers see your brand before they know who you are. It will allow them to learn about your reviews and reputation before committing to a purchase.

How you utilize online marketing can have a considerable impact on how your business runs. Especially in today’s economy, with the growth in online shopping due to the COVID-19 restrictions, it is all about creating a good first impression and a personal brand your audience can get behind.

Ullaco Corp team working on a local medical clinic's online presence
Ullaco Corp team working on a local medical clinic’s online presence

Best Way To Boost Your Business Sales & Revenue

To boost your businesses’ sales, the best thing you can do for your business is to transition to the online landscape and reap the rewards of everything it offers.

Focus On Your Corporate Website

The best place to start is on your website. The first step will be to have a website. Surprisingly enough, there are many small businesses out there with no website. In fact, only about 64% of small businesses have one.

This is a major concern when the majority of consumers are searching for products and services online. Between 70%-80% of people will look up a company online before making a purchase.

Once you have your website, which is best set up by a digital marketing agency such as Ullaco Corp, you need to optimize it. Optimization will ensure your website provides a user-friendly experience. This, in turn, will allow you to rank better in SERPs, and a higher ranking means a more extensive viewership.

Backend website development code of a corporate website.
Backend website development code of a corporate website.

Landing Page & Website Optimization Tactics

Optimizing your website or an individual landing page involves having responsive web design capabilities, fast response time, call to action buttons, a well-designed layout, and always keeping your site updated.

Online Store Or E-Commerce Websites

Another major selling point, literally, is incorporating eCommerce into your website’s design. This way, customers can directly purchase products and services from the online marketplace for easier conversion rates and sales.

Person buying product on a robust online E-Commerce store.
Person buying product on a robust online E-Commerce store.

AI or Artificial Intelligence Chat Bots

Larger companies with lots of contacts coming through their website will want to consider Artificial Intelligence. Implementing things like live chat and AI capabilities ensure your users are getting the most out of the online experience you are providing for them. Now they can ask questions and get immediate answers.

Sticky Note with chatbot written on it
Sticky Note with chatbot written on it

Using Social Media Platforms | It’s Free So Why Not!

Social media is a platform to showcase your products, talents and services for free. Choose your social channels wisely and use them to your advantage. Social media has grown into a massive advantage for every successful business. It is also a cost-effective method of targeting and engaging with consumers.

So many businesses have received positive feedback from using social media platforms. It can create an increase in sales because it is excellent for brand awareness.

All you have to know is how to use it effectively.

Facebook icon on an Apple device
Facebook icon on an Apple device

Set Achievable Social Media Goals

Make sure to have a goal in mind when curating your account. Whether you are looking to increase likes, sales, or conversions, you need to plan for this outcome beforehand to bring it to fruition. Remember to be personable and really understand what the target audience sees as valued content.

Plan Your Social Media Posting & Schedule Ahead Of Time

Always plan out your content first to create a foolproof strategy and schedule posts in advance. You never want to miss an opportunity for people to see you online. 

If you can tap into the social media market and give your viewers an inside peek into your business, they are more likely to convert to being a loyal customer. Constant social presence can be tricky, but remember to always stay engaged.

If you start slacking on your social accounts, people will find something else to catch their attention.

Local Toronto business owner looking at different social media strategies
Local Toronto business owner looking at different social media strategies

Building Your Business Network

Using social media is also a great way to network. By interacting with other businesses, brands, and customers, you can create a network of people who can help you. Your business’s journey is no one-person show, so if you can count on others to help you with shoutouts and backlinks, it can create a real authority for your business.

Don’t Have The Time? No problem

Though many smaller companies don’t have the time to manage all of these accounts, there are other ways. If you hire a marketing team, you can outsource this type of work to them. If a digital marketing agency like Ullaco created your website, they would have the capabilities to handle all of the social media, marketing, and optimization tactics for you.

Backlinking is essential as it creates authority for your website and your brand. When other companies link back to your website, they give you their stamp of approval.

They vouch that you know what you are talking about and that your product or service is worth being purchased.

Guest Blogging and Outreach

A good way of creating backlinks is through blogging and doing guest blogs for other websites to backlink to yours. Online directories are also useful to add yourself to for backlinks and brand awareness. If you are added to an online directory, your company name will show up in more search results.

The directory will link back to you. This way, people will see your name on the directory when they search for a specific topic.

Driving traffic from social media back to your website is another way to create authority and awareness about your business. Did you know 80% of people who use social media visit a company website from a social platform?

Backlink and Search Engine Optimization Image
Backlink and Search Engine Optimization Image

Digital Marketing & Online Advertising

Boost online sales by building up your advertising game with online ads and online marketing tactics. By utilizing tools such as PPC (Pay-Per-Click), SEM (Search Engine Marketing), and SMM (Social Media Marketing), can broaden your viewership. This tactic is a way of getting consumers to connect with your brand.

Targeting those who may not have known about you otherwise. Advertising online through these streams can open up a lot of opportunities for a business.

Target Specific Online Advertising

With online ads, you can target them directly to an audience who is bound to be interested in what your business does. You can pinpoint the demographics to location, age, gender, occupation and likes.

Using even more in-depth online tools such as Facebook Pixel, you can also retarget people who have clicked your links and ads in the past to ensure that your brand is always present in their minds.

Robust Email Marketing Campaigns

Another way of boosting sales and optimizing your online presence is by using email marketing. When consumers end up on your website, they can sign up for something via a landing page.

For example, a promotion form with deals such as 10% off if you enter your email address is common. Or, when customers add items to their cart and leave their items without confirming a purchase, an email sends out telling them they haven’t finished their purchase.

This way, you can continue to promote to a customer who has already shown interest in your products or services. You can collect the email addresses and send emails to everyone on the list to gain another conversion by keeping their minds on you.

Need An Online Marketing Strategy? We Can Help!

If you are looking to boost sales, you will need to know how to optimize your online presence. Everyone had begun using the internet to buy and search for brands online.

So, there is no reason why you shouldn’t look into everything the online market has to offer. For more information about increasing sales and online presence, contact Ullaco Corp today. We are here to help you grow your audience and convert views into tangible business you can count on. We can help with any online optimization needs.