5 MUST KNOW Techniques That WILL Boost Your Website’s Organic Traffic

How to create a professional social media page for your business.
5 MUST KNOW techniques that WILL boost your website’s organic Traffic and ranking.

One of the most reliable ways to ensure your website and your brand are getting the traction it deserves is using search engine optimization (SEO). SEO is used to boost your website’s visibility and your brand’s credibility.

Search engine optimization is an excellent way of driving traffic to your brand’s content to sell more products or services. Search engines track how well your website is optimized and rank your site based on the content, how the site is developed and how fast it loads.

Keep in mind that there are thousands of different metrics that determine the ranking status of a website.

Since SEO is the best form of organic marketing, optimizing your website and its content correctly, you substantially raise your search ranking on search engines like Google or Bing.

Ullaco Corp employee working on a client's organic ranking status using these 5 MUST KNOW tactics.
Ullaco Corp employee working on a client’s organic ranking status using these 5 MUST KNOW tactics.

In this article, we will share FIVE important ways how you can boost your website’s visibility, overall brand awareness, organic ranking and site conversion.

 1. Constantly Work On Your Website Content

Ullaco content writer working on a robust content strategy.
Ullaco content writer working on a robust content strategy.

Unique & Relevant Website Content

Content relevancy is the number one most important aspect of any successful website. A search engine like Google or Bing will provide the most accurate and relevant answer based on what the user is searching for.

As we say often, the user that’s searching a product or service has a question, and your website needs to have the answer to attract them or get them to click on your website link.

Therefore, make sure you are using plenty of essential target-specific keywords to link your information with what is most likely to be asked; this will help you stay on topic and help in boosting your website’s SEO efforts.

Quality Over Quantity

When writing content, you don’t want it to be too sparse. However, you also need to have better quality content rather than a large amount of subpar content. It would help if you always edit your content, website layout and site structure.

Make sure your website content or website copy is well produced. Spelling and grammatical errors can drastically hurt your search engine ranking as it makes it seem like you aren’t a professional, even if that is not the case.

It is also good to note that you are writing for actual humans and not only a search engine. Your text should still have a natural feel to it. Personal touches always help.

Client analyzing business goals
Client analyzing business goals

Online Writing Tools

Websites such as Grammarly or SEMRush are beneficial when looking to optimize your content for search engines quickly. It corrects spelling and grammar, informs you of passive voice, run-on sentences, and helps to correct awkward sentences. 

In addition, these writing tools can help amateur writers sound more professional, though a sharp human eye on the editing will always trump relying only on writing assistance software.

SEMRUSH homepage screenshot. SEMRUSH is a great tool to help improve your website content.
SEMRUSH homepage screenshot. SEMRUSH is a great tool to help improve your website content.

Avoid Duplicate Content

When you have multiple pages on a website that cover the same material, be sure to rewrite each page to ensure it’s unique. If you have duplicate content on your site, search engines will generally only index one of the pages. 

For example, Ullaco Corp offers website design services for dozens of cities across Canada and The United States. To avoid duplicate content, we create separate landing pages for each city with unique content or copy. Have a look: Calgary Web Design vs. Ottawa Web Design

A business looking for a web design company in Calgary may have the exact basic needs of a business in Ottawa. However, these businesses are different people in different demographics, so the content should reflect the needs of those businesses in those cities.

Content writer working on website objectives.
Content writer working on website objectives.

Avoid Keyword Stuffing

Stay clear from keyword stuffing. This can trigger a website violation and get your site banned from Google. Make sure to check out our YouTube video explaining the key differences between White-Hat, Grey-Hat and Black-Hat SEO. 

When using keywords for your website, be mindful of how often you use them. Many people think the more the keywords in the website content, the better. But in reality, it reads clunky and can turn away the intended audience, therefore having an adverse effect. 

Google and Bing will check for keyword stuffing, and it can hurt your ranking because it tends to make text difficult to read and search engines might assume you are a bot.

business owner working on website content checklist to avoid keyword stuffing.
business owner working on website content checklist to avoid keyword stuffing.

2. Build A Powerful Link Strategy

Google praises sites that legitimately aim to help users and not just create posts for clout. Using all three of these linking strategies purposefully (and not overusing them because it gets spammy) can increase your search engine ranking by quite a bit.

Internal links

Internal linking is key to ranking well on search engines. An internal link is a link that leads from a specific page on a single domain to another page on that same domain. 

Search engine optimization strategy that helps improve organic ranking and website traffic.
Search engine optimization strategy that helps improve organic ranking and website traffic.

Without this, users won’t be able to easily navigate from your social media content to your website or your blogs seamlessly.

  • It Can Help Google Or Any Other Search Engine Crawl your site easily,
  • It Improves Your SEO Ranking With Specific Keywords,
  • Connects You To Other Internal Links In Articles & Tag Pages To Help Search Engines Index Pages More Efficiently. Thus, Giving The User A Better Experience,
  • Providing Your Users With A More Straightforward Navigation System,
  • It Can Point Users To More Pages Within One Domain,
  • Signal To Google That Your Website Uses Specific Keywords In More Than One Page,
  • Giving Your Audience Further Reading Material To Browse Through On Your Website.

Outbound Links

Outbound links are links you choose to give your work credibility. For example, you are linking to someone else’s content on the subject you are writing about. By doing so, it can improve your content.

Backlinks

A backlink links back to your website and your content from another website referencing your work or your business brand. Backlinks can indicate higher trust signals for Google because it shows that you are knowledgeable enough on the subject; someone else wants to reference it. 

The credibility provided by backlinks causes a higher ranking for your website. It also helps create a proper authority for your website.

Ullaco web developer working on a backlink strategy for a New York-based bakery.
Ullaco web developer working on a backlink strategy for a New York-based bakery.

Respectable Authority

By building trust with your viewers, clients and customers, you create authority for yourself and your website. The authority established will help in how you operate in the industry and within the search engines. 

When a website has respected authority, it means it is trusted. Therefore, you have to use backlinks with absolute authority to back up your website content and gain user trust.

3. Provide A Good User Experience With Your Website Design

Good user experience is crucial for ranking higher on search engines. Therefore, it’s vital to ensure that your website is easy to navigate; notably explorable, has proper search functions, and your website performance and load time are all a must when dealing with SEO or organic ranking.

Responsive Web Design

Responsive web design will ensure your website looks fantastic on any mobile, tablet or desktop device. Mobile-friendly websites respond to the device your site is being rendered on, permitting the dimensions to scale to the device and fit perfectly. 

Responsive website design on multiple devices.
Responsive website design on multiple devices.

A great website design will provide a positive user experience to anyone viewing your website. For example, allowing a website to adjust in size to fit any screen will result in less scrolling, no distortion, and no need to turn your phone or tablet sideways to see an image or fill out contact forms.

Furthermore, implementing a strategic online or digital marketing strategy, on-page search engine optimization tactics and making your site mobile-friendly will boost your overall organic ranking efforts.

In addition, depending on your business, you will have more returning users and higher-ranking authority. Higher website ranking equals more website impressions which leads to more credible website leads or product sales.

A great wireframe example showcasing mobile, tablet and desktop view.
A great wireframe example showcasing mobile, tablet and desktop view.

Fast Loading Websites & Speed

Depending on how fast your site loads can and will deter numerous users if it takes too long. Search engines increasingly favour fast-loading websites over slow-loading sites. 

Google has recently updated their algorithm to favour sites that pass the Core Web Vitals test or Google Lighthouse test. 

To simplify. Your website speed and how it loads could mean a higher or lower ranking status for your website.

If your website is a well-oiled machine that is responsive and loads within a second, search engines will praise and reward you by boosting your rank status on the SERP (Search Results Page).

Calgary web developers working on website speed and site performance.
Calgary web developers working on website speed and site performance.

4. Improve Your Website Code

Meta-Descriptions & Title Tags

Meta descriptions are beneficial for your viewers. It is the synopsis that appears under your website in a search. Make sure this description is clear and related to your content’s topic. 

If your meta titles or descriptions lack efficiency, it could mean losing potential customers and clients. So make sure you’re are being descriptive and straightforward.

The same goes for your content titles and headings. These title tags show search engines and your viewers what your site content or layout is about and what topic they are viewing. 

Screenshot of a website's meta titles and descriptions.
Screenshot of a website’s meta titles and descriptions.

For example, when you display your title, make sure it’s using an H1 format, so the search engine knows this is the title for your page. 

< ‘h1′>TITLE OF MY CONTENT</’ h1′>

The keywords used in your title tags are highlighted in search engine results. 

Schema Markup

Schema markup is the most preferred method for spicing up your search results. Schema is a way to add images, ratings and reviews to your search engine results. Adding specific schema markup on your pages can grab the viewers’ attention quicker and be recognized by search engines, meaning it won’t hurt your ranking.

Ullaco developer coding Shema Markup for a local Calgary dentist website.
Ullaco developer coding Shema Markup for a local Calgary dentist website.

Keep in mind that implementing schema markup on your website is not a guaranteed solution. It’s entirely up to Google or Bing if they will show the schema markup data on your search results. 

Properly Tagged Images

It’s always good practice to properly tag your images. The alt attribute is often forgotten when uploading images to your website. But when filled out correctly, it can draw a lot of attention to your business because keywords can be found in the descriptions you provide. 

Screenshot of an image ALT text. This helps search engines understand what the image is about.
Screenshot of an image ALT text. This helps search engines understand what the image is about.

Search engines can’t read images or vector files. However, they can read the text you’ve written about each photo in the alt tag hence why it’s best to describe your photo’s alt text as accurately as possible. 

Using alt tags will increase your chances of your website’s images showing up in a Google or Bing image search, in turn boosting your total impression score which leads to improved SEO.

Headlines & Headers

When creating headlines for your articles, make sure they are catchy and attention-grabbing. Also, make sure they are under 55 characters. Capping your headlines or headers will increase your chances of ranking.

DO NOT be misleading. Make sure your headline describes what the content is about, not what you want to rank for.

Headers are essential for breaking up your content into sections for an easier read. It will also help categorize your content and add extra keywords for search engines to crawl.

Domain Names

A domain name is the website name. It is the address used that will appear on every page to identify your website. The domain name should be well thought out. Don’t convolute your domain name with too many keywords and descriptions. Instead, make it incredibly straightforward.

It’s important to note that your domain name has minimal impact on your organic ranking efforts. 

Permalinks Or Website URL’s

A permalink is the full permanent URL for any given landing page or web page on your website. Permalinks can include the domain name and your subpage link.  

You don’t have to match the headline of your page or article to that of your permalink. However, a good rule of thumb is to use a target-driven keyword with the landing page URL. Again, keep your URL straightforward. 

Include a hyphen – between your joining words to help organize your website. Search engines will take note of this. Plus, it helps your website look more polished and less spammy.  

Just beware that it is essential to brainstorm a link strategy before adding any landing pages to your site. 

5. Engage With Your Customers On Social Media

Comments, Likes & Follows

Woman creating a how to video explaining her products on YouTube.
Woman creating a how to video explaining her products on YouTube.

Always be active online whether you are commenting on another business page, replying to comments and concerns from customers or just liking and following others who bring something valuable to your brand and business. 

By engaging with other companies and your followers, it adds a personal touch to your business image. Plus, social media platforms and search engines will see you as active. Therefore, they won’t think you are a bot and will likely increase your rankings.

Local SEO

Local SEO can make a significant impact on your business brand. By focusing on your location and community, a Local SEO strategy can attract nearby people who may not otherwise have found your business.

Especially in today’s current society, local businesses are very sought after. Using tools like Google My Business and customer reviews (Yelp, Google, etc.) can ensure your search results are up-to-date and ranked correctly within a search result.

lawyers near me example. Screenshot of law firms in south east Calgary, Alberta.
lawyers near me example. Screenshot of law firms in south east Calgary, Alberta.

Check out this article to better understand What Local SEO is all about and why it’s crucial to practice Local SEO tactics.

Social Sharing Signals

Just as backlinks are relevant, so is sharing your content in more than one place. You want to get your business and brand seen by as many people as possible. The best way to do so is to take the content from your websites, such as a blog or new page you’ve added, and post it on your social media channels like Facebook, Twitter, Instagram, Linked In or other social sharing sites to link back to your website for new leads.

John shooting a quick YouTube and Facebook video.
John shooting a quick YouTube and Facebook video.

SEO is an enormous topic and can be very tricky to navigate or understand. However, you can easily use incredible online marketing tools to your advantage.

For more information on boosting SEO and help with increasing your search engine rankings, contact us here at Ullaco Corp. We are passionate about helping business find their voice and grow their online visibility.