Schema Markup In Relation To Online Branding

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schema markup

Branding your business online is no easy task. Take it from the pros. A lot of work goes into creating an online presence for your brand that shows off what you’re all about. However, a little work with the right knowledge can go a long way as you start your online branding journey.

Using schema markup is a good step to increasing your online viewership, building up your SEO, and helping your online presence stand out among your competitors. All of which will benefit you and define your online business personality.

What Is Schema Markup?

Schema markup is microdata that helps enhance your search engine descriptions through structured data. It provides an enriched description, also called a ‘rich snippet,’ which you add to your search results information. By using this markup, you can add images, ratings and reviews, forthcoming events, and addresses that can be recognized by search engines and appear in your SERPs.

In short, it improves your appearance in search results, making you more appealing to your audience.

What Does Schema Markup Do For Your Brand?

Schema provides extra context to what can seem rather vague in a sear result. The HTML code you implement can help display the data you have more relevantly to the users searching for your products or services. Therefore, when looking up a product or service, it won’t just have text come up or just a product photo. It will also provide the cost, contact information, and a more prominent link back to your website, which users can click to learn more and browse your website or make a purchase.

schema example search engine results

As a result, by adding schema markup to the HTML on your pages, you can grab your audience’s attention quicker. There is more to entice them to click on your link, opposed to your competitions.

How Does It Help With SEO?

Schema Markup enriches SEO results in search engines that help it understand the content you are displaying more easily. Rich snippets and markup configurations that schema markups allow you to add to your webpages, permit you to appear more prominently in SERPs. That is to say, it will help your online visibility in search results and subsequently, improve your click-through rate.

Unique Representation That Schema Is Used For

guy coding schema markup

Schema markup is intended to represent your unique brand and the content you put forth as a brand on SERPs.

Examples Of Representation

  • Business & Organizations
  • Events
  • People
  • Products
  • Recipes
  • Reviews
  • Videos

How Schema Markup Works

While reading your website a user can easily understand and comprehend the information in front of them. However, when a search engine is reading the content, it can confuse the information and not know what to display. Search engines have a minimal understanding of what your content means without adding microdata to help it.

Thus, by adding microdata such as schema to the HTML on your website’s pages, you can tell and direct the search engines to what you are trying to say, inform, and describe in your content. Whether it’s a video, person, product, place, etc., you can help the search engines determine what your content is and how to display it in a useful way that users will respond to positively.

Better Searches

It allows the results returning to users to match the user’s search objective better. Search engines tell us precisely which information they think is important to markup based on how you configure your content.

Difference Between Data Types

html code

There is a difference between schema markup, microdata and structured data, though they all work closely together. In short, it’s good to know how each data type works before you start implementing them.

First is, Schema.org which is the development of a set of agreed-upon definitions for microdata tags. Next is, microdata which is one form of structured data that works with HTML5. The last is structured data, which is a way to pair a name with its value that aids in how search engines categorize and index your website’s content.

Data Configuration

You can begin using the scheme markup microdata by adding itemscope (defines the metadata), itemtype (defines the URL and how you describe the itemprop) and itemprop (adds properties to an item) to the HTML code. These descriptors allow the search engines to know exactly what information you want to display to the public.

For instance, by using an itemscope, itemtype, and itemprop in your specific section of content, you can describe the item in a way that search engines can recognize. It will send particular signals to the search engines to find your webpage when a user searches a specific topic you have content on.

Example:

“<“div itemscope itemtype =”http://schema.org/Movie”>
<‘h1 itemprop=”name”>Avatar</h1’>”

How To Implement Schema Markup

Applying Schema markup to your website isn’t just as simple as typing out a fancy description into a box. It takes time and know-how to implement it in your HTML. You also need to execute in such a way that works for your type of business. After all, it is supposed to make your unique brand stand out.

schema example
schema markup example type

It might look cluttered, but if you really take the time to look at the code and break it down piece by piece, you can see how it works. There were two added div tags, and then the crucial information was added using the itemscope, itemtype and itemprop tags.

Properties such as “Person” and “URL” with the person’s name added. We call this categorizing type the markup style. This example works well if you are a political figure or a notable person. In other words, the information will allow you to be found more easily in a user’s search result of that person.

Common Markup Styles Examples

You can determine your markup style by considering what your business does and the brand you want to achieve online.

Ex. 1 Local Business

In this case, if you have a physical storefront where you cater to your customers, it’s best to implement a local business markup.

schema business markup