Social Media For Business – Using It To Your Benefit

Why It’s Important For Your SEO

Influencer using social media for business
An influencer using social media for business

If you are reading this blog, chances are you already know a little about search engine optimization (SEO) and its importance for your company. But, do you understand why social media for business matters and how to use it?

Social media is one area where people either love or hate it. But, no matter which side of the fence you fall on, there’s no denying that it’s a necessary part of an online marketing strategy. Many people turn to Facebook and Instagram, for example, to gain insight into a company they’re interested in. 

Often people will follow or like a company online at the beginning of the buying process while they take time to decide which product they want to purchase. Below we identify a few ways to use social media to your benefit. 

Implementing A Social Strategy

Posting on social media may seem like a chore at first glance, but it’s an essential part of a digital marketing strategy, especially for small businesses. In fact, using social media for business can be a cost-effective way to market your company.

Devoting a few hours a month to planning a content calendar and then spending some time checking in on your accounts every day can be enough. That said, we know even that can be a challenge, and that’s why companies like Ullaco Corp offer social media marketing as one of our services. 

With modern digital tools like the Meta Business suite (formerly Facebook) and applications like Later, it is easy and affordable to automate posts. Each suite has different offerings depending on what social media tools you wish to use to spread your company’s name.

Meta Business Suite

For instance, the Meta Business Suite is a comprehensive and advanced Facebook and Instagram planning system that allows you to mirror and customize posts depending on the specific platform. The two platforms bring in different demographics, so we think this aspect of the meta business suite makes it stand out when utilizing social media for business. 

It also offers a way to integrate data from previous posts created through the suite’s UI (User Interface). This integration makes it much simpler to plan posts over a while versus posting everything individually. It also effectively allows a social media marketing agency to collaborate with its team on posting plans and schedules.

Social Media Schedulers

If you prefer the application Later, you will find that it allows for the planning and automation of posts on various platforms because it is a third-party application. Later will enable you to plan Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Tik Tok posts. This makes it an excellent tool for small business owners who prefer social media platforms to get their name out there. 

For instance, the Tik Tok and LinkedIn demographics are wholly different. With Later, you can customize the content you post to each platform, working with the tone to match each platform’s audience. Later is not as comprehensive of a tool for Facebook and Instagram. However, we still recommend it for those starting their social media journey with hopes of utilizing social media platforms beyond Facebook and Instagram. 

For more comprehensive tools, some platforms like Sprout Social and Hootsuite have spent the last decade evolving their offerings. 

Man in hard hat taking selfie using social media for business
Man in hard hat taking selfie using social media for business

Utilizing Live Events

Recent studies have shown a marked shift to a human-to-human approach, where customers want to build a relationship with a brand. Understanding and utilizing this is a crucial part of social media for business. In fact, speculation is that the more people see your brand interacting with others, the more likely the algorithm will share a post with others. 

So, if we know that people like it when the business interacts with them, assuming they enjoy it when the owner and employees take the time to host a live event to speak directly to them is not a stretch. An audience loves to feel like they are part of your story and appreciated. Live events are an excellent tool for small businesses to utilize in getting their audience to that point. 

When you host a live event, you can respond to comments in real-time and stream various aspects of your life and business, depending on your approach. In addition, with the ability to save live events as video content, you can also use these moments to benefit content generation, which aids your SEO. Live events are primarily done through Facebook (Meta) and Instagram. However, they can be observed as being hosted through other websites, including Twitch and Youtube. Live events can be an important tool when using social media for business.

Hosting A Live Event

In your small business’s first live event, you should show your audience what makes your business work. We recommend starting with a behind-the-scenes tour to make them feel like they are a part of the action. We also suggest you stay friendly and casual during the live event, greeting everybody as they join.

A live event is like a party everyone is invited to; as the host, your job is to make them feel welcome. This makes your live event an excellent tool for familiarizing the market share with your brand and with you as a person. It’s a way to pull the curtain back on why they should not only support your small business but why they should support you. The market currently loves human-to-human marketing, and live events ensure that your market knows there is a human on the other side of their screen.

Connecting With Your Audience Increase ROI

Being connected with your audience also makes it easier to launch effective campaigns. With an already established audience who values your product and you, you are more likely to convert clicks to sales and increase your ROI. Personal connections are vital to ensuring your small business thrives. 

When you use digital marketing in a way that works for a small business, you make it easier for your digital presence to generate in-person sales as well. So, as you can see, it’s just as important as ever to have a digital marketing strategy that includes social media marketing.

Ullaco Corp is a social media marketing agency headquartered in Calgary, Alberta, Canada. We employ a team of proven digital strategists and social media marketers who help increase your brand recognition and online presence. If you need help getting your social media marketing started, reach out today.

Want to read more blogs like this? Head to our news and articles page to see the latest posts by the Ullaco Content Team.