Why Social Media Is Important For Small Businesses

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For small business owners, there is always a reason for getting a larger audience to view your brand. The more people that see it and know about it, the more Return On Investment you’ll see. Marketing has changed in the past decade. More companies are putting their budget towards digital marketing campaigns, and for a good reason.

Social media in advertising is taking over and “evolving into important channels for marketing.” With billions of active users daily, why wouldn’t you use social media marketing to get your name out there? Not only does it have a further reach than traditional avenues, but it is also a more accessible and more economical way to carry out digital content marketing.

Build Brand Awareness

When a business is starting out, being able to use social media as a tool to showcase products and services is a great way to build brand awareness. The key is engaging in this vast digital market.

When you’re a smaller company, this can be easier, but only if you put in the effort to reach out to your consumer base. You need to allow for promotion by your current followers by getting them to re-share your quality content. They are the best brand ambassadors, after all. This way, they can also help do some of the work for you.

Social Media is about being social

Be Social

The whole point of social media is to be social. This is a simple step that many businesses tend to forget as part of their campaign. Part of being social means you should connect with other companies, especially other local businesses.

It also means you should be social by leaving comments and re-sharing media. When you support, comment on posts, and create a relationship with other small businesses. This creates interest for your brand, especially if they have a lot of loyal followers.

They will see your efforts, which will help put your brand on the radar of their network, attracting new business. Attractive posts and engaging with the community should be two key aspects of your social media marketing plan.

In doing this, you can help each other thrive as business owners. This is what is called piggy-back recognition or ‘piggy-back advertising.’

This approach of building brand awareness only works if you are engaging, you always need to be engaging your target audience.

Save money with social media marketing

A Cost-Effective Option

Social media is an excellent tool for a new business because it is relatively cheap. If you are engaging correctly, you can get high brand awareness for free. Once you start to take off, you can amp up your game with a little paid advertising. It can be done through social media platforms like FacebookInstagramYoutube, and Twitter.

Social media is a great advertising tool. Even without paying for extra features, there is so much you can do. Each social media platform has different demographics, and its viewers are accustomed to different post styles. What works on Facebook may not work on Twitter, so make sure you thoroughly consider who you’re targeting to determine the best platform.

Know Your Demographic

Start by looking at the analytics to see what you are doing well, what customers are most receptive to, and what needs tweaking in terms of posts. It allows you to update your followers on product promotions, sales, if new products are available, or industry-related news the public would be interested in.

Even by spending just a little money to boost engagement, you can get your money’s worth. These types of ads allow you to set a specific budget and choose a particular audience to engage with. You can focus your brand on a target demographic that will hopefully get you the most exposure. It will help you engage with people who will be receptive to your product, helping your company to thrive.

As mentioned above, a cost-effective way to gain recognition is by using your pre-existing consumers to help do some of the marketing for you, which is easy because small businesses have personal connections with their customers. These connections make it more likely for them to share their thoughts and likes on social media, which can attract a lot of attention. The same goes for Piggy-back recognition.

Increase Your Consumer Base

Social media is a great way to increase your consumer base. Companies using social media presence in very witty and creative approaches can generate positive results for their brand. For example, Swedish company IKEA and Calgary’s own Westjet both use social media and Youtube to create great content that gets people talking.

By posting photos of your product or service, it shows people what they can have. If you post as a video and show how the product or service can be used, it makes it more relatable to them. Your audience can more easily see themselves using the product or service.

This is much more effective than merely telling them about what you have to offer. When they can see your products being used or demonstrated, it allows consumers to engage more with the product.

One of the best things about using social media marketing is you aren’t restricted to the people visiting your town or city. Great content can attract attention across the globe, which in turn creates a broader reach.

social media marketing for business

Improve Brand Loyalty

Small business owners do so well in this area of social media marketing because they can personalize the narrative of their brand. Showing a culture that gives back to both employees and the community, i.e., their consumer base. This is a proven method of brand awareness.

Engaging with your audience is crucial to maintaining brand loyalty and building a consistent and reliable client base. As a business, you have to be held accountable for your brand.

Clients reach out to companies for all sorts of customer service inquiries. Having an online presence makes it easier for customers to field questions, issues with product or services, praise for product or services, comment/rate an online experience, comment about an offline experience.

Testimonials, They're Good Even When They're Bad.

Testimonials, ratings, and reviews create better customer satisfaction when the company is held accountable — displaying the customers’ experience after product use builds more profound relationships.

This way, if it wasn’t a good experience, it can be resolved quickly and efficiently, so it won’t happen again, thus solving the issue. It brings attention to a problem you may not have known you had without the review.

The same goes for a compliment. Good testimonials can let others know how great the company is, meaning more people start to take notice. It’s been demonstrated that customers are more likely to purchase from a brand after a positive experience on social media.

These are just a few reasons why social media marketing for businesses, especially smaller ones, is so important. You want to make your mark, and with a limited advertising budget, social media is one of the best ways to create brand awareness and stay connected in real-time with your client base.

Have you been wanting to create a social media marketing plan for your business but aren’t sure where to start? At Ullaco Corp, we can take care of it for you. Reach out to our team to learn more about our Calgary digital marketing services.