How To Successfully Work With A Web Designer

working with a web designer
Communication is key to a successful relationship with your web designer

We live in a period in history where the average person spends more time in front of screens than ever before. The Digital 2022 Global Over Report uncovered that people, on average, spend about seven hours online per day.

We all know the internet is where many prospective buyers go, so it’s a great idea to have an online presence if you own a business. If you manage any type of business, you’d be wise to make a company website that’ll engage some of these web surfers and make a splash in new markets.

To make this happen, though, your web design must have a mobile-friendly website design, lean website development, great website content optimized for SEO/SEM and more. Of course, you can use design tools online like DIY website builders to try to create it yourself. However, if you don’t have the skillsets or time, hiring a web designer is the way to go.

Many designers on the market can understand precisely what you want the first time around and execute your vision with precision, but what happens when your web designer fails to meet your expectations? Fortunately, there are ways around this issue, and we’d like to present some of them to you.

Present your web designer with samples of websites you like

Show Concrete Examples Of What You Want

Ideally, before you put your web designer to work, you should take some time to discuss your design plans in detail. Maybe it seemed like they understood your ideas and design preferences, but ideas can get lost in translation, especially if you’re describing visual aspects. For example, if you ask for the text on the contact page of your website to look ‘modern’ and have a dark shade of blue, they might have their own idea of what that looks like and create something completely different from what you had in mind.

However, suppose you showed them another web page with text in Roboto with a shade of navy blue. In that case, your web designer can concretely see the style you want with their own eyes. It leaves no room for confusion, ambiguity and mistakes. Having references for other websites with elements you like can be a great way to align your expectations and vision with your web designer, so you’re both on the same page.

Ask Questions

While your web designer may not understand all that you’re saying, it’s equally possible for you to get confused about what they tell you, especially if they use very industry-specific jargon.

If they start using terms like HTML CSS and a question mark begins to form above your head, don’t hesitate to ask them to rephrase their ideas in layman’s terms. Then, you’ll understand exactly what they are thinking, and you can make any corrections or communicate your concerns further. Additionally, you may get more comfortable with the work that they’re doing or the ideas they’re proposing because you understand where they’re coming from.

Alternatively, if you don’t want to spend too much time asking your web designer questions, you can ask the internet instead. You can click herehere, or do your own searching online to learn the basics of web design. You can then take your insights to your discussions with your web designers, making them a lot shorter and smoother.

Be Honest, But Not Brutal

It’s important to let your web designer know if they’re not meeting expectations, but it’s also key that you don’t come across as harsh or hostile. It could make them nervous or insecure about their performance, which could slow them down or prevent them from reaching their full potential. It could also swing the other way. They might resent you for what they perceive as unfair criticism, making future discussions tenser and challenging to communicate through.

The best way to give feedback is to be specific about what you want to be changed, be realistic given time constraints and abilities, and be timely. The goal is to let the designer know exactly what they must do before they spend more time than needed completing tasks incorrectly.

Be Open To Compromising 

When you have a concrete vision for what you want your website to look like and have a bucket list of functionalities you want, sometimes your web designer’s decisions are actually for your website’s own good. A good web designer should follow UI/UX best practices when designing your website, and this is to help your users navigate your website in a way that makes sense.

Be open to listening to your web designer and understanding why they made the decisions they did and strayed away from exactly what you wanted. It could help you generate more leads and create a friendlier website for your customers to navigate. 


It’s never ideal when you have a web designer that is not working out, but fortunately, there are ways around this. First off, you can show them exactly what you want through concrete examples. Secondly, you can present feedback in a way that’s diplomatic and doesn’t put them on the defensive. Finally, you can ask questions about their technical knowledge and language, which can help you speak to them using their terms and have more fruitful discussions.

Are you looking for a new web designer because your previous one didn’t work out? Or maybe you’re ready to tackle a new website project and are looking for the right web designer and developer to take your company to new heights. Reach out to the Ullaco Corp team and work with an experienced team of content writers, web designers and developers to make your dream website come true.